A Designer's Guide to Adobe InDesign and XML~tqw~_darksiderg.pdf

A Designer’s Guide to

Adobe ® InDesign ® and XML

Harness the Power of XML

to Automate your Print and Web Worklows

James J. Maivald with Cathy Palmer

A Designer’s Guide to Adobe InDesign and XML:

Harness the Power of XML to Automate your Print and Web Worklows

Jim Maivald with Cathy Palmer

This Adobe Press book is published by Peachpit

For the latest on Adobe Press books, go to www.adobepress.com

To report errors, please send a note to errata@peachpit.com

Peachpit is a division of Pearson Education

Project Editor: Susan Rimerman

Production Editor: Connie Jeung-Mills

Developmental Editor: Corbin Collins

Tech Editor: Lynn Grillo

Compositor: WolfsonDesign

Indexer: Rebecca Plunkett

Interior & Cover Design: Mimi Heft

electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the

publisher. For information on getting permission for reprints and excerpts, contact permissions@peachpit.com.

Notice of Liability

The information in this book is distributed on an “As Is” basis without warranty. While every precaution

has been taken in the preparation of the book, neither the authors nor Peachpit shall have any liability to any

person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the

instructions contained in this book or by the computer software and hardware products described in it.

Adobe and InDesign are registered trademarks of Adobe Systems Incorporated in the United States and/or

other countries. Altova and XMLSpy are registered trademarks of Altova GmbH in the United States and other

countries. All other trademarks are the property of their respective owners.

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as

trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the

designations appear as requested by the owner of the trademark. All other product names and services identiied

throughout this book are used in editorial fashion only and for the beneit of such companies with no intention

of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement

or other afiliation with this book.

ISBN–13 978-0-321-50355-8

ISBN–10 0-321-50355-4

Printed and bound in the United States of America

Dedication

Jim dedicates this book to Christian and Maggie for their unlimited patience

through all the days and weeks and months that dad was working on “his book.”

To Susan, who performed above and beyond the duties of a wife and mom, and to

his friends and neighbors for all their support and encouragement.

Cathy dedicates this book to Doug Birkholz for his patience through the late

nights of research and editing. Also to her dogs Satchel and Tanner who have been

trained to bark at anyone caught using the spacebar instead of setting tabs.

Acknowledgments

This book has been a process of discovery, not only about the technology of

XML and InDesign, but also of the creative community of artists, designers,

publishers, and graphic production staff who do their best to output great work

every day. We could never have learned as much about XML or completed this

task without their assistance. So, we would like to thank Jori Curry of Ascend

Training & Consulting who gave us our start down this road; David Blatner

author and speaker extraordinaire from whom we’ve learned so much; Barry

Anderson of MOGO Media who gave us our irst XML forum; Jim Heffron of

Farm Progress and Bob Hofner of MagnetStreet who gave us our irst glimpse at

what cool things XML could do; Katja DeHaney of Cramer-Krasselt Agency and

Michael Lemberger who provided data and graphic ingredients for us to test; Joe

Grossman and Ty Cooper from Jell Creative who provided needed help with CSS;

Anne-Marie Concepción of Seneca Design for words of support and encourage-

ment; Tom Petrillo, Adam Pratt, and Kiyomasa Toma from Adobe Systems who

answered our endless questions about XML and InDesign at all hours; and of

course our hard-working and ever-patient editorial and production team: Susan

Rimerman, Corbin Collins, Lynn Grillo (Adobe), Connie Jeung-Mills, Owen

Wolfson, and Mimi Heft. They caught all those pesky typos and made our words

look so beautiful on paper. And special thanks to Pam Piffner at Peachpit Press

for recognizing that we had something signiicant to say and fought hard to get

this book in print. Thanks to all of you.

Contents

Introduction

XML Basics for Designers 1

HTML vs XML 3

Terms and Deinitions 6

1: All XML Must Have a Root Element 12

2: All Tags Must Be Closed 12

3: All Tags Must Be Properly Nested 12

4: Tag Names Can’t Start with “xml,” Numbers, or Punctuation, Except for “_” 13

5: Tag Names are Case Sensitive 13

6: Tag Names Cannot Contain Spaces 13

7: Attribute Values Must Appear within Quotes 13

8: White Space Is Preserved 14

9: Avoid HTML Tags (Optional) 14

C h a p t e r 1 WhatIsXML?

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