ProBlogger.31.Days.to.Build.a.Better.Blog.2nd.Edition.Nov.2011.pdf

31 days

to build

a better

blog

second

edition

written by Darren Rowse

31 Days to builD a betteR blog

second edition

Publication date November 2011

Published by: Darren Rowse

www.problogger.net

Producer: Jasmin Tragas

Graphic Design: Naomi Creek

naomi@naomicreek.com

NOTICE OF RIGHTS

stored in a retrieval system or transmitted in any form or

by any means, without the prior written permission of the

publisher, except in the case of brief quotations embodied in

critical articles or reviews.

NOTICE OF LIABILITY

The author and publisher have made every effort to ensure the

accuracy of the information herein. However, the information

contained in this book is sold without warranty, either express

or implied.

Neither the authors and ProBlogger, nor its dealers or

distributors, will be held liable for any damages caused either

directly or indirectly by the instructions contained in this book,

or by the software or hardware products described herein.

Contents

Credits and copyright ______________________ 2

set up alerts to monitor what’s happening

in your niche ______________________________ 46

Conduct a policy review ___________________ 92

Preface ____________________________________ 4

Pay special attention to a reader __________ 96

Come up with 10 post ideas_______________ 50

How to use this workbook __________________ 5

Call your readers to action ______________ 100

Develop an editorial calendar for your blog _ 55

bonus tasks _______________________________ 6

use a magazine to improve your blog ____ 104

take a trip to the mall and improve

your blog _________________________________ 59

Write an elevator pitch for your blog________ 7

ask a question __________________________ 108

update a key page on your blog____________ 62

Write a list post __________________________ 13

improve another blog____________________ 113

Find a blog buddy _________________________ 67

Promote a blog post ______________________ 18

Hunt for dead links ______________________ 116

solve a problem: 7 ways to identify

readers’ problems_________________________ 71

analyze a top blog in your niche ___________ 23

Write a review post _____________________ 119

email a blog reader _______________________ 27

Develop a plan to boost your blog’s

proile and readership online_____________ 123

Watch a irst-time reader use your blog ___ 77

Make your blog mobile-friendly_____________ 31

Create a sneeze page for your blog ________ 80

Monitor statistics on your blog __________ 131

Write a link post __________________________ 35

Write an opinion post on your blog ________ 85

Plan the next steps for your blog ________ 135

Choose a social media space to focus on___ 40

leave comments on other blogs ___________ 89

What now? _____________________________ 139

Join a forum and start participating _______ 43

Preface

So, you want to improve your blog, but you’ve been putting it in the ”one day” basket?

Maybe you just don’t know where to begin. In either case, you’re not alone.

You’re also in the right place.

A few years ago, when I asked on Twitter whether there were any bloggers interested in a month of

concentrated teaching and practical exercises to improve their blogs I was inundated with expressions of

interest. Over 13,000 bloggers signed up, and the 31 Days to Build a Better Blog Challenge was born.

These days, little has changed. All bloggers want to improve their blogs, but many never quite get around

to it.

I went through this in the early days of my own blogging, but eventually there came a point where I just had

to get serious, and put time aside to work on my blog.

That’s what this challenge is about.

The idea is simple. By the end of this challenge, you’ll have learned 31 aspects of blogging, and put them

into practice. This program is designed not only to ill your head with knowledge about blogging, but to give

you some concrete ways to actually do something with that knowledge.

How to use this workbook

This workbook is a collection of the teaching

and tasks that bloggers went through in that

challenge. It is broken into 31 days or tasks,

each with three main sections:

Further reading

This section provides links to further reading

on the day’s task and topic area. I’d hate for

you to complete the challenge and not take

your learning any further. These pointers will

give you a way to keep learning long after

you’ve inished 31 Days to Build a Better

Blog .

beFoRe you staRt

To help us with a couple of the tasks

in the challenge, and to help you

track the results of your work on the

challenge, make sure you have some

kind of statistics package installed on

your blog.

teaching

This section introduces the area or idea we’ll

focus on for the day.

task

This section explains the day’s task in step-by-

step detail.

example

Where it makes sense, I’ve included an

example of someone who’s put the day’s task

to good effect on their blog. Hopefully, the

creativity of these bloggers will inspire you

that little bit extra—you might also ind some

great blogs you aren’t already following.

I use and recommend google

analytics (it’s free and

comprehensive), but there are

plenty of others on the market.

Notes

In this section, I’ll give you a few tips and

hints from my own experience to help you get

the most out of the day’s task.

Note that if you use WordPress or

one of the other hosted blogging

platforms, you may not be able to

install a hosting package of your own.

Don’t worry, though—each of the

platforms has built-in site tracking

functionality, which is ine for the

purposes of this workbook.

While this workbook has been designed to

be worked through over 31 days, feel free

to proceed through it at your own pace. You

might tackle a couple of tasks in a single day,

or take your time with them and do just one

or two a week. It’s totally up to you.

interact

This section gives you the day’s hashtag.

Use it to mark any tweets, status updates,

and social media messages you post about

your progress on the daily task. Thousands

of others like you are taking the 31DBBB

challenge, and by connecting with them

online, you’ll get to check out each other’s

progress, exchange ideas, and make new

friends.

How ever you use it, I hope you ind this

workbook helpful!

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