StickStrategyMod3.pdf

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Stick Strategies
About Joe Polish
Alex Mandossian is considered one of the top 10 freelance direct
marketers in America today and owns one of the largest marketing
libraries ever assembled ... with over 1,800 rare books and volumes
dating back to the 1800’s.
During the past 14 years, Alex has helped his clients generate over $203
million in sales from TV spots, infomercials, QVC, Home Shopping
Network, national retail catalogs, space ads in Parade Magazine and USA
Weekend , direct mail, web marketing, and of course, postcards.
With one of Alex’s websites that sells just one product, Alex makes five-
figure cash profits every month, and has done so — on auto-pilot — since
that site went live in April of 2001.
Teleseminars are his primary moneymaking tool to boost sales and profits
without having to spend a penny more on advertising.
Alex has consulted Carnegie Training, New York University, 1ShoppingCart,
Mutuals.com, Rokenbok Toys, and with top business leaders such as Mark
Victor Hansen, Les Brown, Brian Tracy, Joe Vitale, John Childers, T. Harv
Eker, Dr. Stephen Covey, Harvey Mackay and others.
Alex runs his information publishing business from the comfort of his
home near San Francisco, CA where he lives with his wife, Aimee and
two kids — Gabriel and Breanna.
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© 2005 Joe Polish and Alex Mandossian
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About Alex Mandossian
Alex Mandossian is considered one of the top 10 freelance direct
marketers in America today and owns one of the largest marketing
libraries ever assembled ... with over 1,800 rare books and volumes
dating back to the 1800’s.
During the past 14 years, Alex has helped his clients generate over $203
million in sales from TV spots, infomercials, QVC, Home Shopping
Network, national retail catalogs, space ads in Parade Magazine and USA
Weekend , direct mail, web marketing, and of course, postcards.
With one of Alex’s websites that sells just one product, Alex makes five-
figure cash profits every month, and has done so — on auto-pilot — since
that site went live in April of 2001.
Teleseminars are his primary moneymaking tool to boost sales and profits
without having to spend a penny more on advertising.
Alex has consulted Carnegie Training, New York University, 1ShoppingCart,
Mutuals.com, Rokenbok Toys, and with top business leaders such as Mark
Victor Hansen, Les Brown, Brian Tracy, Joe Vitale, John Childers, T. Harv
Eker, Dr. Stephen Covey, Harvey Mackay and others.
Alex runs his information publishing business from the comfort of his
home near San Francisco, CA where he lives with his wife, Aimee and
two kids — Gabriel and Breanna.
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© 2005 Joe Polish and Alex Mandossian
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The Stick Strategy Secrets Modules
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PREVIEW CALL: Stick Strategy Secrets Introduced
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MODULE 1: No-Staff Selling System & Automatic Lead Generation
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MODULE 2: Voice-Fax Broadcasting & Proven Script Templates
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MODULE 3: Client Bond-Builders & Snail Mailing For Dollars
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MODULE 4: The Social Proof System For MORE Sales & Profits
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MODULE 5: Referral Maximization & PR Money Machine Secrets
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MODULE 6: Direct Response Networking For Dollars (Turn Pro)
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© 2005 Joe Polish and Alex Mandossian
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Alex:
I’m Alex Mandossian, and I am joined by Joe Polish. Welcome
to Stick Strategy Secrets . This is MODULE 3: “ Client Bond-
Builders & Snail Mailing For Dollars.
Amateurs
wait for
inspiration,
but
professionals
do it with a
headache
sheets for this session.
We also want you to join the Stick Strategy Secrets mastermind
Every day, every week you let go by without being on there,
you are losing lots of business and new sales from JV partners
that could send you some business.
Let’s go to page two on our notes and dive right into it. We
have 21 pages of notes to cover.
These are tested tactics that maximize profits and minimize
losses. I had a quote sent to me about four weeks ago. It’s the
quote of the week. I want to ask Joe about his input on this
one because he sent it to me.
“Amateurs wait for inspiration. Professionals do it with a
headache.” Joe, what does that mean for you?
Module 3
Joe:
I first heard this quote from my friend while he was down at
a direct marketing conference in Phoenix a few years ago.
What it basically means to me is that the people who actually
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© 2005 Joe Polish and Alex Mandossian
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