Powerhouse MARKETING PLANS.pdf

POWERHOUSE

MARKETING PLANS

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POWERHOUSE

MARKETING PLANS

14 Outstanding Real-Life Plans and

What You Can Learn from Them

to Supercharge Your Own Campaigns

Winslow ‘‘Bud’’ Johnson

American Management Association

New York • Atlanta • Brussels • Chicago • Mexico City

San Francisco • Shanghai • Tokyo • Toronto • Washington, D.C.

Special discounts on bulk quantities of AMACOM books are

available to corporations, professional associations, and other

organizations. For details, contact Special Sales Department,

AMACOM, a division of American Management Association,

1601 Broadway, New York, NY 10019.

Tel.: 212-903-8316. Fax: 212-903-8083.

Web site: www. amacombooks.org

This publication is designed to provide accurate and authoritative

information in regard to the subject matter covered. It is sold with the

understanding that the publisher is not engaged in rendering legal,

accounting, or other professional service. If legal advice or other expert

assistance is required, the services of a competent professional person

should be sought.

Library of Congress Cataloging-in-Publication Data

Johnson, Winslow.

Powerhouse marketing plans : 14 outstanding real-life plans and what you

can learn from them to supercharge your own campaigns / Winslow ‘‘Bud’’

Johnson.

p. cm.

Includes index.

ISBN 0-8144-7219-2

1. Marketing—Management. I. Title.

HF5415.13.J5878 2004

658.8’101—dc22

2004006898

2004 Winslow ‘‘Bud’’ Johnson.

Printed in the United States of America.

This publication may not be reproduced,

stored in a retrieval system,

or transmitted in whole or in part,

in any form or by any means, electronic,

mechanical, photocopying, recording, or otherwise,

without the prior written permission of AMACOM,

a division of American Management Association,

1601 Broadway, New York, NY 10019.

Printing number

10987654321

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