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Advertising
1. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
2. The business of designing and writing advertisements.
3. Advertisements considered as a group: This paper takes no advertising.
1. (Business / Marketing) the promotion of goods or services for sale through impersonal media, such as radio or television
2. (Business / Marketing) the business that specializes in creating such publicity
3. advertisements collectively; publicity
di·rec·to·ry / katalog
n. pl. di·rec·to·ries
1. A book containing an alphabetical or classified listing of names, addresses, and other data, such as telephone
numbers, of specific persons, groups, or firms.
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hype
1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
2. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job" (Saturday Review).
Roadside signs – large panels along roads and motorways used for outdoor advertising
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Loaded words- "Loaded" words are words that are likely to incite a conflict because they are hurtful and usually cause a negative or defensive reaction. Loaded words and phrases have strong emotional overtones or connotations, and evoke strongly positive or negative reactions beyond their literal meaning. For example, the phrase tax relief refers literally to changes that reduce the amount of tax citizens must pay. However, use of the emotive word relief implies the tax was an unreasonable burden to begin with.
Family fun-
Bandwagon-1. An elaborately decorated wagon used to transport musicians in a parade.
2. Informal A cause or party that attracts increasing numbers of adherents: young voters climbing aboard the party's bandwagon.
3. Informal A current trend: "
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com·mer·cial (k-mûrshl)
adj.
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a. Of or relating to commerce: a commercial loan; a commercial attaché.
b. Engaged in commerce: a commercial trucker.
c. Involved in work that is intended for the mass market: a commercial artist.
2. Of, relating to, or being goods, often unrefined, produced and distributed in large quantities for use by industry.
3. Having profit as a chief aim: a commercial book, not a scholarly tome.
4. Sponsored by an advertiser or supported by advertising: commercial television.
n.
A paid advertisement on television or radio.
display
1. (tr) to show or make visible
2. (tr) to disclose or make evident; reveal to display anger
3. (tr) to flaunt in an ostentatious way to display military might
4. (tr) to spread or open out; unfurl or unfold
ex·hi·bi·tion - 1. The act or an instance of exhibiting.
2. Something exhibited; an exhibit.
3. A large-scale public showing, as of art objects or industrial or agricultural products.
4. Chiefly British A grant given to a scholar by a school or university.
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Slogans- phrase udes to advertise a product, or to identify a company or organization
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Transference- a reproduction of emotions relating to repressed experiences, esp[ecially] of childhood, and the substitution of another person ... for the original object of the repressed impulses.
name calling - verbal abuse; a crude substitute for argument; "sticks and stones may break my bones but names can never hurt me"
put down
a. To write down.
b. To enter in a list.
a. To bring to an end; repress: put down a rebellion.
b. To render ineffective: put down rumors.
3. To subject (an animal) to euthanasia.
4. Slang
a. To criticize: put me down for failing the course.
b. To belittle; disparage: put down their knowledge of literature.
c. To humiliate: "Many status games seem designed to put down others" (Alvin F. Poussaint).
a. To assign to a category: Just put him down as a sneak.
b. To attribute
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Target -cel
press - the state of demanding notice or attention; "the insistence of their hunger"; "the press of business matters"
points of sale -A business or place where a product or service can be purchased. Also called point of purchase.
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tes·ti·mo·ni·al -1. A statement in support of a particular truth, fact, or claim.
2. A written affirmation of another's character or worth; a personal recommendation.
Glittering generalities (also called glowing generalities) are emotionally appealing words so closely associated with highly-valued concepts and beliefs that they carry conviction without supporting information or reason. Such highly-valued concepts attract general approval and acclaim. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor.
Scale- a set of numbers, amounts etc., used to measure or compare the level of something
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mailshot – piece of advertising material sent to potential customers by post
Counterfeit is an imitation, usually one that is made with the intent of fraudulently passing it off as genuine.
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broadsheet - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
Editing- reviewing or rewriting in order to make suitable for publication
Memo - a message or other information in writing sent by one person or department to another in the same business organization
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Logo- A name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type.
Agenda- a temporally organized plan for matters to be attended to
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Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, and Internet advertising.
Launch – to start an action in order to introduce sth, a new product
Weasel words are deliberately misleading or ambiguous elements of language used to avoid making a straightforward statement while simultaneously generating the illusion that a direct, clear form communication is being utilized. This type of language is used to deceive, distract, or manipulate an audience.
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Billboard- signboard for advertising posters\ Hoarding- wooden structure, or signboard used to carry advertisements
Endorsement- when a famous person appears in an advertisement saying that they use and like a product
Word of mouth, is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner.
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Licensing rights– upowaznienie
Copyright is a set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work
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Gloss over- gloss over sth - to avoid considering something, such as an embarrassing mistake, to make it seem not important, and to quickly continue talking about something else
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Sponsorship - Sponsor (commercial), supporter of an event, activity, or person
advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication, Advertising campaigns appear in different media across a specific time frame
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Jingles-n.
1. The sound produced by or as if by bits of metal striking together.
2. A piece of light singsong verse or rhyme.
3. A catchy, often musical advertising slogan.
leaf·let - A printed, usually folded handbill or flier intended for free distribution.
Free samples - A free sample or freebie is a portion of food or other product which is given out in shopping malls, grocery stores, and other venues. Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to acquaint the consumer with a new product.
public relations-the activity of keeping good relationships between an organization and the people outside it
snob appeal- Qualities that seem to substantiate social or intellectual pretensions.
Flattery-when you praise someone, often because you want something from them
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A Plain Folks argument is one in which the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns.
brand loyalty - the habit always to buy a product with the same name, made by the same company
heartstrings - your deepest feelings of love and compassion; "many adoption cases tug at the heartstrings
emotional appeal- Type of advertising in which the copy is designed to stimulate one's emotions, rather than one's sense of the practical or impractical. When copywriters use emotional appeal in advertising, they are attempting to appeal to the consumer's psychological, social, or emotional needs. The copy is written to arouse fear, love, hate, greed, sexual desire, or humor, or otherwise create psychological tension that can best be resolved by purchase of the product or service.
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product placement- A form of advertising (usually not involving ads) in which branded products and services are noticeable within a drama production with large audiences.
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Coupons are certificates that provide consumers with discounts on goods or services when they are redeemed with retailers or manufacturers.
Double-page spread- advertisement printed across 2 pages in a newspaper or magazine
urgent - needing attention very soon, especially before anything else, because important
Special offer - 1. Activities, materials, devices, and techniques used to supplement the advertising and marketing efforts and help coordinate the advertising with the personal selling effort. sweepstakes are among the most well-known sales promotion tools, but other examples include special displays, coupons, promotional discounts, contests, and gift offers. 2. Casually, combined activities employed to sell a product or service.
facts and figures - details; precise information
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feature - a special article in a newspaper or magazine, or a part of a television or radio broadcast, that deals with a particular subject,
a double-page feature on global warming
benefits - extra money or other advantages that you get as part of your job or from insurance that you have,
We offer an excellent benefits package.
global offensive –
hype - when something is advertised and discussed in newspapers, on television, etc. all the time in order to attract everyone's interest,
There's been a lot of hype around/surrounding his latest film.
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facts and figures - exact detailed information
We are getting some facts and figures together and we will then have a full board meeting.
excitement –
1) the feeling of being excited,
The news caused great excitement among scientists.
2) an exciting event or situation:
We were both new to the excitements of life in the big city.
Star power –
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generic advertising - The promotion of a particular commodity without reference to a specific producer, brand name, or manufacturer./ reklama gatunku (reklama kategorii lub klasy produktów zamiast konkretnej marki)
An example of generic advertising is: "Butter is good for you!", "Feed the man meat!", "Drinka Pinta Milka Day!", etc.
niche - an opportunity to sell a product or service to a particular group of people who have similar needs, interests etc
He spotted a niche in the market.
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eye-catching - something eye-catching is unusual or attractive in a way that makes you notice it:
an eye-catching design
inspiring - giving people a feeling of excitement and a desire to do something great,
inspiring music
offensive - very rude or insulting and likely to upset people,
This programme contains language that some viewers might find offensive.
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gloss over – to avoid considering something, such as an embarrassing mistake, to make it seem not important, and to quickly continue talking about something else
She glossed over the company's fall in profits.
plug -
1) the act of telling people publicly about a product, event, etc
She never misses an opportunity to get in a plug for her new film.
2) to advertise something by talking about it a lot or praising it, especially on the radio or television
That interview was just a way for him to plug his new book.
spot - a short section or illustration (as between radio or tv programs or in a magazine) that is often used for advertising
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key words –
1) words that serve as keys to a code or cipher.
2) significant or descriptive words.
3) words used as a reference point for finding other words or information.
prime time – the evening hours, generally between 7 and 11 p.m., when the largest television audience is available.
slot - a short period of time allowed for one particular event on a programme or timetable
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fake - not real and seeming to be something it is not, in order to deceive people,
I gave a fake name.
Outdoor advertising - includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to the public. The message might be to buy a product, take a trip, vote for a politician, or give to a charity. It might even be a public service announcement.
Synergy effect - the additional effectiveness when two or more companies or people combine and work together
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Loaded words - words (or phrases) which have strong emotional overtones or connotations and which evoke strongly positive (or negative) reactions beyond their literal meaning.
Unloaded Loaded
Plant Weed
Family fun –
Bandwagon - an activity, group, movement, etc. that has become successful or fashionable and so attracts many new people
a bandwagon effect
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Interactive advertising - uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.
Cost per conversion- is an advertising and marketing term, describing the cost of acquiring a customer, typically calculated by dividing the total cost of an advertising campaign by the number of conversions. The definition of "conversion" varies depending upon the situation; it is sometimes considered to be a lead, a sale, or a purchase.
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Advert buyer –
Backlit advert – advertising that is illuminated from behind
Market share - the number of things that a company sells compared with the number of things of the same type that other companies sell
The company has increased its market share.
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Endorsement - when a famous person appears in an advertisement saying that they use and like a product
products which carry an endorsement from a famous person
product placement - when a company advertises a product by supplying it for use in films or television programmes
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Fleet media - refers to the placement of advertisements on the side of trucks, vans, and other forms of transportation that form part of a commercial fleet.
Heavy-up - is an advertising term referring to a high concentration of advertising for a short period of time in a media schedule. If an advertiser's product is more likely to be used at one specific time than at another, the advertiser may choose to heavy-up the advertising for that time period. For example, a candy manufacturer may opt for heavy-up advertising during the two weeks prior to Halloween.
Mind share - or the development of consumer awareness or popularity, is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names.
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Buzz - to be busy and full of energy
The place was buzzing (with excitement).
Classified - a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
Ad-creep - refers to the increase of advertising. The virtues of advertising are debated, but ad-creep especially refers to advertising which is invasive and coercive, such as ads in schools, doctor's offices and hospitals, restrooms, elevators, on ATM's, on garbage cans, on vehicles, and on restaurant menus.
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Transference (Transfer) is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities.
Name-calling - This advertising appeal makes use of direct or indirect attack on the products in competition with the product being advertised. Direct name-calling involves making a direct attack on the opponent while indirect name-calling makes use of sarcasm to demean the products of the competitors.
Scale –
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Informative - providing a lot of useful information
This is an interesting and highly informative book.
Convincing -able to make you believe that something is true or right
convincing evidence
clever - having or showing the ability to learn and understand things quickly and easily
Judy has never been very clever, but she tries hard.
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Gloss - an explanation for a word or phrase
Difficult expressions are explained in the glosses at the bottom of the page.
Announce –
1) to state or make known, especially publicly
They announced the death of their mother in the local paper.
2) to show that something is going to happen
The first few leaves in the gutter announced the beginning of autumn.
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Testimonial - People tend to relate to their favorite figures in the glamor industry. People attracted to their idols often tend to adopt what their idols do. They want to emulate the people they relate to. Testimonial makes use of this human tendency by using the words of an expert to recommend their products. Celebrities are used as ambassadors for products in order to promote the sale.
Glittering Generalities - In this form of advertising, advertisers make use of logical fallacies. They use appealing words without giving any concrete idea about what is being advertised.
Snob Appeal - Snob appeal is an exact reverse of the bandwagon technique. In this advertising appeal, people are induced to buy a certain product so that they can stand out of the crowd. It is often indicated that buying the product will make them look different from the rest. It is often indicated that the product is not affordable for the common masses by attaching a 'sense of exclusivity' to such products.
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Advertising adstock - describe the prolonged or lagged effect of advertising on consumer purchase behavior.
Circulation - the average number of copies of a newspaper or magazine that are usually sold each day, week, month etc
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Brand management - is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand equity
Luxury brand - is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", for which demand is not related to income.
Classic brand –
Brand awareness is a marketing concept that measures consumers' knowledge of a brand's existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand.
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Emotional appeals - type of advertising in which the copy is designed to stimulate one's emotions, rather than one's sense of the practical or impractical. When copywriters use emotional appeal in advertising, they are attempting to appeal to the consumer's psychological, social, or emotional needs. The copy is written to arouse fear, love, hate, greed, sexual desire, or humor, or otherwise create psychological tension that can best be resolved by purchase of the product or service.
Urgency –
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AIDA - is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process . AIDA stands for Attention, Interest, Desire, Action.
Trendsetter - a person, organization, etc. that starts new fashions, especially in clothes
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