Principia catalogue 2013 eng.pdf

PRINCIPIA 2013

[EXTRAORDINARY PERFECTION]

Extraordinary perfection has always been our number one goal. Principia accepts no

compromise between design, functionality and finish. And we want to give every bike

rider the opportunity to experience the perfect ride. On the mountainbike trails the

perfect ride is all about smoothness, good traction, stability and low rolling

resistance. Our biggest invention for 2013 reflects this idea. The brand new MSL C40T

29er will give you the perfect ride on any trail imaginable. Bumps and obstacles will

not slow you down and the increased contact area will give you much better traction.

If speed and confident handling is your game - there is no alternative.

At Principia, we are proud of our Danish heritage. We respect the Danish tradition for

simple and functional design and we wish to be known as Principia of Denmark. It is

our vision that the Principia brand should be recognized worldwide as a manufacturer

of high end bicycle products. We execute this vision every day by working ambitiously,

passionately and innovatively. Ambition can be dangerous, but when you want to

break new ground, you cannot do it by walking in other people´s footsteps. Principia

wants to be at the cutting edge. We want to set the bar higher than everybody else in

our effort to create the frame for your perfect ride.

principia _ 2013

Extraordinary pErfEction

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principia _ 2013

Extraordinary pErfEction

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