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2 0 1 2 C O L L E C T I O N
1
IT’S ALL ABOUT THE RIDE
T
he Masi story begins over 70 years ago,
deep in the heart of Italy, where Faliero Masi
was enjoying a professional racing career rid-
ing such legendary events as the Giro d’Italia
and Milan San Remo. Although a reputable
competitor, Faliero’s legend would grow not
because of his prowess on a bicycle, but be-
cause of his skill as a frame builder. Known
as “The Tailor”, Faliero was meticulous about
his ittings; every frame he made was tailored
for each rider, as if he were making a ine suit.
By early 1950, Masi had set up shop below
the Vigorelli velodrome in Milan, Italy and
was producing frames for some of the most
legendary bicycle racers in history; greats like
Merckx, Anquetil, Coppi and Gimondi.
The passion that drove Faliero’s frame build-
ing career carries through today. It has al-
ways been our belief that our bicycles should
fuel a rider’s passion and inspire them to ride
farther, climb higher, and sprint faster. Wheth-
er racing to criterium wins, climbing to King
of the Mountain victories in a Gran Fondo or
taking over downtown areas in Critical Mass,
each Masi is designed to work in harmony
with the rider and with the type of riding being
done, creating that perfect ride.
Today, Masi builds off of its long history and
Italian origins to create bikes that are the per-
fect marriage of tradition and innovation.
Here at Masi, we believe,”IT’S ALL ABOUT
THE RIDE” and we think that once you test
ride any model in the line, you will feel the
same way.
Masi is a proud sponsor of the Kenda/5-Hour Energy Pro Cycling Team.
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EVOLUZIONE SERIES
The Evoluzione carbon series represents the
ultimate commitment to performance. With such
a deep history rich in elite racing, anything less
than perfection wouldn’t be tolerated. Years of
development were needed to create not just
a solitary feature, but a complete package of
performance, which we’ve dubbed Masi’s To-
tal Overdrive System. Simply put, every tube
on our Evo frameset was designed and engi-
neered to work with each of the others, creating
a frameset who’s whole is greater than the sum
of its parts.
Evo Dura Ace
Pg. 6-7
Evo Force
Pg. 8
Evo Ultegra
Pg. 9
Evo 105
Pg. 10
Evo Apex
Pg. 11
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EVOLUZIONE SERIES
Dura Ace
The Evoluzione Dura Ace is the Pinnacle of our car-
bon road line and is the preferred choice of riders
with a “nothing but the best” mentality. We’ve put
together a race winning package that will get you
across any inish line faster than you’ve ever gone
before. The Evoluzione frame featuring our Total
Overdrive System, combined with Shimano Dura
Ace drivetrain and a Ritchey WCS parts package
including their new 46mm Apex carbon clincher
wheels makes this a pro-level machine.
• Masi HMC modular monocoque frame
• Masi FC/Pro taper carbon fork with carbon dropouts
• Shimano Dura Ace 10 speed shifters, derailleurs
and brakes
• Ritchey WCS APEX 46mm carbon clinchers
• Ritchey WCS Evo Curve alloy handlebar, C-260 4 Axis 44
alloy stem & carbon seatpost
• FSA Carbon K-Force Light BB30 crankset
w/ceramic bearings
• Prologo Scratch Pro Nack carbon rail saddle
TOTAL OVERDRIVE SYSTEM
Classic Silver / Pearl White
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EVOLUZIONE SERIES
TOTAL OVERDRIVE SYSTEM
TOTAL OVERDRIVE SYSTEM
Euro Blue / Pearl White
SG Yellow / Pearl White
Ultegra
If you desire affordable pro-level performance
that will help you to go farther, faster than ever
before, then the Evoluzione Ultegra is your next
bike. Showcasing all of the attributes of our Total
Overdrive System, with the help of Shimano’s ultra
smooth Ultegra shifting and the FSA SL-K Light car-
bon crankset, you’ll be lying faster than ever.
Rival
SRAM’s Rival road group meets our Evo frame-
set to produce a top level performer that doesn’t
require you to rob a bank to support your cycling
habit. Our Rival model is accented with a custom
Prologo saddle, colored cable housing and match-
ing brake hoods, all in Tour De France yellow. This
bike will make you feel like you’re the Tour leader
on all of your group rides!
• Masi HMC modular monocoque frame
• Masi FC/Pro taper monocoque carbon fork
w/ carbon dropouts
• Shimano Ultegra 10 speed shifters, derailleurs
and brakes
• Ritchey WCS Zeta wheelset
• Custom Prologo Scratch Pro saddle
• Masi HMC modular monocoque frame
• Masi FC/Pro taper monocoque carbon fork
w/ carbon dropouts
• SRAM Rival 10 speed shifters, derailleurs
and brakes
• Ritchey PRO Zeta wheelset
• Custom Prologo Scratch Pro saddle
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