Beginning_ASP.NET_E-Commerce_in_C#_Cristian_Darie_Apress_2009.pdf

Beginning ASP.NET

E-Commerce in C#

From Novice to Professional

■■■

Cristian Darie and Karli Watson

Beginning ASP.NET E-Commerce in C#: From Novice to Professional

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ISBN-13 (pbk): 978-1-4302-1074-0

ISBN-10 (pbk): 1-4302-1074-5

ISBN-13 (electronic): 13: 978-1-4302-1073-3

ISBN-10 (electronic): 1-4302-1073-7

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Contents at a Glance

About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii

About the Technical Reviewer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xviii

Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xix

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxi

PART 1

■ ■ ■

Phase 1 of Development: Getting

a Web Store Up and Running, Fast

■ CHAPTER 1 Starting an E-Commerce Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

■ CHAPTER 2 Laying Out the Foundations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

■ CHAPTER 3 Starting the BalloonShop Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

■ CHAPTER 4 Creating the Product Catalog: Part 1 . . . . . . . . . . . . . . . . . . . . . . . . . . 55

■ CHAPTER 5 Creating the Product Catalog: Part 2 . . . . . . . . . . . . . . . . . . . . . . . . . 115

■ CHAPTER 6 Product Attributes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181

■ CHAPTER 7 Search Engine Optimization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197

■ CHAPTER 8 Searching the Catalog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225

■ CHAPTER 9 Improving Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257

■ CHAPTER 10 Receiving Payments Using PayPal . . . . . . . . . . . . . . . . . . . . . . . . . . . 267

■ CHAPTER 11 Catalog Administration: Departments and Categories . . . . . . . . . 279

■ CHAPTER 12 Catalog Administration: Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331

PART 2

■ ■ ■

Phase 2 of Development: Selling

More and Increasing Profits

■ CHAPTER 13 Creating Your Own Shopping Cart . . . . . . . . . . . . . . . . . . . . . . . . . . . 367

■ CHAPTER 14 Accepting and Processing Customer Orders . . . . . . . . . . . . . . . . . . 403

■ CHAPTER 15 Product Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 447

■ CHAPTER 16 Creating Customer Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 465

PART 3

■ ■ ■

Phase 3 of Development:

Advanced E-Commerce

CHAPTER 19 Implementing the Order Pipeline, Part 2 . . . . . . . . . . . . . . . . . . . . . . 589

■ CHAPTER 20 Credit Card Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 637

■ CHAPTER 21 Product Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 667

■ CHAPTER 22 Integrating Amazon Web Services . . . . . . . . . . . . . . . . . . . . . . . . . . . 675

■ INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 693

■ CHAPTER 17 Storing Customer Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 531

■ CHAPTER 18 Implementing the Order Pipeline, Part 1 . . . . . . . . . . . . . . . . . . . . . . 563

■

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