Prana Product_Sheets.pdf

PRANA WOMEN’S ACTIVEWEAR 100 PERCENT EARTH-FRIENDLY

FOR SPRING/SUMMER 2009

VISTA, Calif. – August 8, 2008 – Demonstrating a longstanding commitment to lessen its environmental

impact, prAna, a leading active lifestyle apparel manufacturer based in California, is launching an entirely eco-

friendly women’s activewear collection for Spring/Summer 2009. This collection features nearly 50 styles

ranging from sport tops to pants and capris, all made from sustainable fabrics.

By converting to 100% earth-friendly options in the women’s activewear collection, prAna has increased its use

of sustainable materials in its entire men’s, women’s, and accessories collections from 114 styles in Fall 2008 to

more than 164 styles in Spring 2009.

”We are thrilled we have maintained the ability to increase our sustainable offerings each season,” said prAna

Founder Beaver Theodosakis. “By constantly searching for new fabrics and construction processes, we are not

only reducing our environmental footprint, we are able to engage businesses and consumers and continue a

significant dialogue about the importance of sustainability.”

Chakara™ Recycled Poly

This extensive collection of activewear styles utilizes Chakara™ fabric, a brand

new recycled poly fabrication developed by prAna from one of today’s most

abundant byproducts: plastic. The development process reduces energy

consumption and cuts CO2 upwards of 75% from other, traditional processing

methods. Chakara™ is a fabric constructed with just enough Spandex to

maintain its flattering shape and stretch to complement a moving body. The new

Quinn Top features an inner shelf bra and an attractive scoop neck design with

unique double-strap racer back. Bright prints and patterns are perfect for a

season of new beginnings. The new Cabo Capri features a lined gusset for

added comfort, but the decorative belt is what really adds an extra punch of style. Also available in short and

pant styles for mix-and-match wear with prAna’s Chakara™ tops.

Mahdia Collection

Women take pride in individual style. The eight piece Mahdia collection features styles that are

crafted by hand, resulting in truly one-of-a-kind pieces. Each design starts with certified organic

cotton that is then tie-dyed. The tie-dying process is environmentally-sensitive and eliminates the

high levels of salt and other compounds typically found in tie-dye techniques.

Each piece is garment hand dyed with low impact dyes and the colors are steam-

set, which minimizes the amount of water usage. The new Mahdia Stella Top

features a faux-layered v-neck and empire seaming for a flattering, full-coverage

workout. Decorative screen-printed art at the waist hem coordinates with the new

Mahdia Divine Pant . Made from the same earth-friendly dyes, this pant is semi-

fitted through the hips and looser through the legs. Also available in a capri.

With deep roots in rock climbing and yoga, prAna manufactures and markets performance and active lifestyle apparel for

men and women. PrAna’s design signature blends contemporary style with technical features and detailing and is grounded

in ideals of sustainability. www.prana.com . prAna – Born from the Experience

CONTACT

Monica Kingery

Lauren Dugdale

(978) 468-8941

(212) 885-3218

monica.kingery@mullen.com

lauren.dugdale@mullen.com

WOMEN’S ACTIVEWEAR: BOTTOMS

Media contact: Monica Kingery • (978) 468-8941 • monica.kingery@mullen.com

WOMEN’S ACTIVEWEAR: MAHDIA COLLECTION

Media contact: Monica Kingery • (978) 468-8941 • monica.kingery@mullen.com

WOMEN’S ACTIVEWEAR: TOPS

Media contact: Monica Kingery • (978) 468-8941 • monica.kingery@mullen.com

WOMEN’S LIFESTYLE: BOTTOMS

Media contact: Monica Kingery • (978) 468-8941 • monica.kingery@mullen.com

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