Lead-Generation-(Hook Path Persuasion).1.pdf
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Create Opt-Ins
Lead Generator
3-5 Minutes
Reveal Product Features
Sales Video
5-7 Minutes
Every Word and
Every Image needs
to be designed to
persuade and lead
the viewer one step
closer to the goal
All script elements in
the video support
the action.
Lead Gen and Sales
Videos have only a
SINGLE Goal
"Take ACTION"
Don't Imply ANYTHING
- Be Explicit
The final message in the
video is a "Call to Action"
Generate a Lead or a Sale
Whats the Goal?
Give their email
address or complete
a shopping cart form
What do I want the
Viewer to do?
Complete the Tribal
Exercise
What is the Viewer's
Mindset?
If you understand your
viewers perspective, the
viewer will recognize your
Authority in your market
Always remember this
quote "Perspective is
worth 80 IQ points" Alan
Curtis Kay
Empathy
Your Video will ac-
knowledge the View-
ers Tribal Profile
Complete the Tribal
Exercise
How do I work with
that Mindset?
Create a positive
relationship with the
customer based on
Trust, Integrity and
Authority
What would my ideal outcome be
Exercise - Prep
Provide a product or
service that the
customer uses
successfully
Solve their immedi-
ate need
Pre-Script Exercise
What would the
viewers ideal
outcome be?
Satisfy their search
for information or
solutions
Seek a Goal Match
between the Viewer
and your Offering
"Anything that is of value in life
only multiplies when it is given"
~ Deepak Chopra
Educate
Be generous with your information
A "Goal Match"
comes from the
content you share
Match OUR ideal outcome to the
viewers ideal Outcome
Show examples of the
outcome of your solution
Provide Proof
Results in Advance
Show Examples of your
solution in action
Consultative Selling
A Specific Solution
Offer
The Viewer for their
time spent
Compensate
The Viewer to take action
Ask
In October of 1994, three student filmmakers
disappeared in the woods near Burkistville
Maryland while shooting a documentary. A
Year later their footage was found
In 1991, Mike Utley of the Detroit Lions broke
his neck during a monday night football
game. He was paralyzed from the chest
down. In 1996, he returned and walked back
onto the field.
Example Hooks
Good Hooks create
Emotional Curiosity
How I went from Zero to $16,000 a Day in Sales
You've got between
8-15 seconds to
deliver your hook.
Script - Hook, Path,
Persuasion
Development
You're doing it
wrong
This is how professionals do it
Lets get some Leads and
make some sales
This Navy Seal
turned professional
Ballet Dancer...
Unique Perspective
Development - Scripting 2 - Lead Gen and Sales Video
Former General
Contractor reveals....
Paraplegic walks onto the
field where he sustained
his injury
$16,000 a day
The HOOK
Unique Achievement
Created by NASA,
now available to you
After Climbing Mt.
Everest with no
oxygen...
"A Year later, their footage was found"
How to create a Hook
"The Hidden Benefits of..."
Unique Curiosity
Imagine eating
Deliciously Rich
Dark Organic
Chocolate and
Feature Film Trailers
often overwhelm the
viewer with sight
and sound
The Wiz-Bang OPEN
Sensory Stimulation
Free
The Hook, The Path,
The Persuasion
Risk Free Results
Unique Powerful
Promise
Profound Change to their Problem
Profound Improvement to their Situation
Exceed their Goal
Combination Hooks
are very powerful!
Thats why everything starts with the Hook
"Here's how you
avoid the 7 Deadly
SEO Mistakes"
What is it?
"The anti-oxidants
contained in this
dark chocolate
cause your body to
burn fat..."
Why does it work?
The Path delivers the
promise of the Hook
"With this compre-
hensive check list..."
The Path
How can I do it?
"No experience necessary
- start today"
"Delivered to you
instantly"
When can I have that experience?
"No parts to buy, plug it
in and turn it on"
CALL TO ACTION
What do I need to do to get it?
Don't be shy - Ask
for Action
TELL THEM WHAT TO DO
"With more qualified
traffic, you will in-
crease your sales"
Restate the "Goal Match"
"Deeper, more reju-
venating sleep"
The Persuasion
Action = Achieve Ideal
Outcome
Remind them
When you do this,
you will get this
Be Specific
Demonstrate what to do
The Seven Deadly
SEO Mistakes
Case Study
http://www.thevideoboss.com/links/962
Plik z chomika:
p0zycjonowanie
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