tribal-profile-w-answers.pdf

1. Viewer Mindset (Whom are you talking to?)

2. Voice to Viewer (How are you talking to them?)

3. Message Structure (How should you deliver the information?)

4. What Tribe are they a part of?

Examples:

Health Nuts

Surfers

Lawyers

Couples

Sports Fans

Adventure Seekers

Gamers

Gardeners

Web Designers

5. What does a Tribe Member consider?

6. General Opinion about the Tribe?

Loves being an Internet Marketer. Always seeking more information. Easily overwhelmed. Impatient.

7. Tribal Language?

ROI, Trac, Conversion, Subscribers, Web Site, Product Launch

http://www.thevideoboss.com/links/28f

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8. Attitudes about the Subject?

Wants to do it, but is real busy doing everything else to run their business

9. Current Level of Information?

Fragmented because it's ill kinda new Technology is changing rapidly, so ruggling to ay on cuing edge

10. What are they Suspicious about?

Time that creating video will require, Co of creating videos, Video is a fad

11. What encourages them?

More video is being pro duced than ever, More companies providing soware and service solutions

Andy 'Fricking' Jenkins

12. What are they Suspicious about?

Don't want to lk upid on camera. Don't want to SOUND upid. Don't want to wae time. Not sure if it

will make a difference

13. What do they Love?

The big dogs use video very effectively and to great results. Videos makes mo sites lk more legitimate.

Video is COOL as HELL. Meics show much beer viewer engagement, meaning more sales

14. What do they want?

To quickly and inexpensively use video for their marketing without feeling flish or being embarrassed

about the final pro duct.

http://www.thevideoboss.com/links/28f

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