Seo - Search Engine Optimization, June 19Th 2005.pdf

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Search Engine
Optimization
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AARON MATTHEW WALL
Search Engine Optimization Book
© Aaron Matthew Wall
114 Dahlia Drvie • State College • PA 16803
Phone (401)207-1945 • E-mail: seobook@gmail.com
Last Updated: Monday, June 12, 2005
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Table of Contents
1
How to Read this ebook
3
Why Search?
5
Brief History of the Web
151
Pay Per Click
26
General Internet Topics
182
Monitoring Results
52
Writing for Search Engines
194
Hiring an SEO
199
Selling SEO Services
86
Interacting with Search Engines
there to help point you toward
answers to other internet business
related questions you may have.
Before getting too heavy into SEO
think if the idea you have is one that
will be easy to spread. If it is not think
of how you can transform that idea
into an idea that is easier to spread.
It is usually far easier to create
an idea worth spreading than it is
to spread an idea not worth
spreading.
Disclaimer: Since search engines are
constantly changing and keep their
algorithms as closely guarded secrets,
there is no way to know the exact
algorithms at any given time. This
information was compiled from my
observations of search engines over
the past few years. Hopefully part of
what this book teaches you is how to
make informed observations as things
continue to change.
Chapter 3 covers many nonsearch
related internet topics. I included this
because if you do well with many of
the “nonsearch” related topics it
becomes far easier to build a linking
campaign and achieve top search
engine placement. For competitive
phrases link popularity and the
words in those links are the
single most important part of
SEO .
With enough experience and
observation one can deduce patterns
and figure out pieces of the puzzle.
This guide was created to help you
solve that puzzle in much the same
way others have.
While following this guide should help
improve your rankings, the author of
this book shall not be held responsible
for damages because of the use (or
misuse) of this information.
With most websites conversion and
profit are more important than the
shear amount of traffic you get.
Making small changes within your site
can double or triple your conversion
rate. If you do everything else
correctly you do not need to put as
much effort into SEO.
All images are copyright by their
original owner.
If you already know the topics
covered in chapter 3 then feel free to
skip over the sections you already
know. More than trying to answer all
questions about the web, chapter 3 is

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