Basics Design Layout.pdf

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Layout
BASICS
Gavin Ambrose
Paul Harris
design
02
LAYOUT
n
an arrangement of parts etc.
according to a plan
 
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BASICS
Gavin Ambrose
Paul Harris
Design
02
LAYOUT
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An AVA Book
Published by AVA Publishing SA
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Second edition © AVA Publishing SA 2011
First published in 2005
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permission of the copyright holder.
ISBN 978-2-940411-49-8
10 9 8 7 6 5 4 3 2 1
Design by Gavin Ambrose
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resulting from following the instructions or exercises provided in this book.
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2 3
Client: Pepe
Design: Dorian
Layout synopsis:
Product catalogue using
an appropriation of postage
stamps, set with a passe
partout border
 
 
 
 
 
 
 
 
 
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Contents
Introduction
6
North
Studio Myerscough
NB: Studio
The Basics 8
What is layout? 10
Imposition 12
Working with pages 18
The golden section 24
The Grid 26
The symmetrical grid 28
Symmetrical
variations 30
Asymmetrical grids 42
Developing the grid 46
The baseline grid
Elements on a Page 64
Columns and gutters 66
Images
70
Alignment
76
Hyphenation and
justification
82
54
Hierarchy
84
Cross-alignment
56
Arrangement
90
Working without
a grid
Entry points
94
58
Pace
98
North
Form Design
NB: Studio
 
 
 
 
 
 
 
 
 
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