catalogue_bmw_individual_2008-2.pdf

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BMW M
Gesellschaft für
individuelle
Automobile
BMW Individual
www.bmw.com/
bmw-individual
The Ultimate
Driving Machine
The Ultimate
Driving Machine
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The most exclusive way to drive a BMW.
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BMW Individual
Philosophy
06
The top level of achievement is the one you de fi ne yourself. After all, true individuality is an art. It ful fi ls the highest demands – the ones you
make of yourself. BMW Individual enables you to satisfy these demands. With cars whose unique character precisely matches your personal
preferences, and a choice of exclusive equipment combinations where all details perfectly complement each other. And that is why we say
that the top level of achievement is synonymous with the most exclusive way to drive a BMW.
BMW 7 Series
12
BMW 6 Series
28
BMW 5 Series
46
BMW 3 Series
56
BMW Z4
74
BMW X5
84
BMW M models
88
Product overview
108
Technology guide
120
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Individuality means de fi ning your own space.
The enjoyment of special colours, forms and functions – individuality is the driving force behind the desire to shape your own life, set
your own standards and leave not a single nuance to chance. We call this de fi ning your own space. It’s the extremely rare ability to
not just express your own style in everything you do, but to create it. With this in mind, your personal BMW Individual provides a very
exclusive type of pleasure: the one that comes from having realised your ideal – for yourself as much as for others.
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The value of exclusivity doesn’t last. It increases.
Exclusivity has a high abstract value. The more intensely you experience it, the more it will increase. For the longer
you drive a BMW Individual, the more you will cherish its exclusive ambience. You will enjoy details that you did not
even notice at fi rst: the unique colours, the exquisite materials, the painstaking workmanship. And you won’t want
to miss these details ever again. Which means that the value of your BMW just keeps on increasing.
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