Google Analytics 2.0.pdf

Google TM Analytics 2.0

Jerri Ledford

and Mary E. Tyler

Wiley Publishing, Inc.

Google TM Analytics 2.0

Jerri Ledford

and Mary E. Tyler

Wiley Publishing, Inc.

Google Analytics TM 2.0

P u blished by

Wiley Publishing, Inc.

10475 Crosspoint Boulevard

Indianapolis, IN 46256

www.wiley.com

Published simultaneously in Canada

ISBN: 978-0-470-17501-9

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

Library of Congress Cataloging-in-Publication Data

Ledford, Jerri L.

Google Analytics 2.0 / Jerri Ledford and Mary E. Tyler.

p. cm.

ISBN 978-0-470-17501-9 (paper/website)

1. Google Analytics. 2. Internet searching--Statistical services. 3. Web usage mining--Computer programs. 4.

Internet users--Statistics--Data processing. I. Tyler, Mary E., 1970- II. Title.

TK5105.885.G66T95 2007

658.8'7202854678--dc22

2007026265

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