attract_visitors_to_your_site_the_mini_missing_manual.pdf

Visitors to

Your Site

Matthew MacDonald

Attract

Attract Visitors to Your Site: The Mini Missing Manual

by Matthew MacDonald

Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North,

Sebastopol, CA 95472.

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sales department: 800-998-9938 or corporate@oreilly.com .

January 2010: First Edition.

The Missing Manual is a registered trademark of O’Reilly Media, Inc. The

Missing Manual logo, and “The book that should have been in the box”

are trademarks of O’Reilly Media, Inc. Many of the designations used by

manufacturers and sellers to distinguish their products are claimed as

trademarks. Where those designations appear in this book, and O’Reilly

Media is aware of a trademark claim, the designations are capitalized.

While every precaution has been taken in the preparation of this book,

the publisher assumes no responsibility for errors or omissions, or for

damages resulting from the use of the information contained in it.

ISBN: 9781449382520

Table of Contents

Introduction........................................................................................v

Attract.Visitors.To.Your.Site............................................................. 1

Your Web Site Promotion Plan .....................................................................................................1

Spreading the Word.......................................................................................................................3

Reciprocal Links......................................................................................................................4

Web Rings................................................................................................................................6

Shameless Self-Promotion ....................................................................................................8

Return Visitors.......................................................................................................................10

Adding Meta Elements.................................................................................................................13

The Description Meta Element ...........................................................................................16

The Keyword Meta Element ...............................................................................................16

Directories and Search Engines..................................................................................................19

Directories .............................................................................................................................19

Search Engines......................................................................................................................25

Tracking Visitors............................................................................................................................35

Understanding Google Analytics........................................................................................38

Signing Up for Google Analytics ........................................................................................40

Examining your Web Trafic ................................................................................................43

Colophon.......................................................................................... 53

Introduction

A critical part of website success is attracting visitors. This Mini

Missing Manual gives you the knowledge and tools you need to do

that. It shows you how to build a community around your site and

how to use the power of keywords and Web search engines to rise

up in the rankings of search results.

Once you do that, you’ll want to see how effective your efforts are.

You’ll learn how to use a powerful—and free—service that tracks

visitor activity on your site; Google Analytics lets you know where

your visitors live, what browser they use, which of your Web pages

they love, and—just as important—which pages don’t work for

them. Using this information, you can fine-tune your site to keep

the visitors coming.

Tip: To learn more about building and improving your website,

see Creating a Web Site: The Missing Manual .

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