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Hasselblad H3D
Shot by Chase Jarvis
The Evolution of the H3D.
At Hasselblad we have always taken
pride in finding new ways to use exist-
ing technology to push the photographic
envelope, or – when that doesn’t work
– creating technology that will. In recent
years the changes that have taken place
in the photographic world – and the
challenges they have brought with them
– have made this more necessary than
ever before.
optimized, resulting in a much higher
level quality per pixel count. This “DSLR
Advantage” has not transferred to high-
end cameras. Until now.
experience. The result is not just another
step in the evolution of a camera system.
It is an evolutionary leap. You could say
that the H3D is the camera we’ve been
waiting over fifty years to produce.
The new Hasselblad H3D is not just
the world’s best DSLR camera – it is
an entirely new kind of DSLR. A camera
that combines the advanced digital com-
munication and optimization of the best
DSLRs with the quality and versatility of
the Hasselblad system. A camera whose
time has come.
Simply put, the H3D is the world’s most
advanced DSLR camera system. Which
shouldn’t come as such a surprise.
We’ve been making the world’s best cam-
eras for quite some time. And we are still
motivated by the same passion for pho-
tography that inspired Victor Hasselblad
to invent the classic V system cameras.
The Hasselblad tradition has always
been one of innovation, of advances,
and of unflagging dedication to quality.
Hasselblad has never settled for “good
enough”. And we don’t think photogra-
phers should have to do so either.
Advances in sensor size, pixel quality
and color fidelity have brought great
changes to digital photography, increas-
ing quality dramatically. Unfortunately,
the improved end quality of images has
been much more apparent in 35mm
DSLR cameras than in high-end digital
cameras and camera backs. The reason
behind this is simple. The interaction
between components in a true DSLR
camera enables all parameters to be
The H3D combines the experience and
digital advances gained with the H1D
and H2D with an unprecedented level of
flexibility and quality, previously unseen
in DSLRs. It represents the combination
of decades of photographic expertise
and a keen understanding of the digital
That’s why we made the H3D.
Introducing the World’s First 48mm, Full-Frame
DSLR Camera System: The Hasselblad H3D.
More than just
the sum of the parts.
Largest format digital capture.
The H3D represents an entirely new
approach to integrated digital cam-
eras. The H3D is the ultimate high-end
DSLR camera system for professional
photographers. Built around a ground-
breaking new digital camera engine, the
H3D takes photographic flexibility and
image quality to new levels and enables
unprecedented photographic benefits
from the interaction between the vari-
ous system components. With the H3D
you get all the benefits of the previous
H System cameras, plus increased lens
performance and an unprecedented level
of image sharpness. The H3D can out-
perform any professional digital camera
system on the market today, delivering
unmatched pixel resolution, better colors,
and improved detail rendering.
Unlike conventional medium format
camera/back solutions, the innovative
cycle of communication between lens
and capture unit in the H3D results in a
new level of image quality with a higher
level of detail and true sharpness. This
inter-communication lays the ground
for Hasselblad’s Digital APO Correction
(DAC) and the new Ultra-Focus function-
ality, setting new standards for profes-
sional image quality.
It’s no secret that in digital photography,
size still matters. The H3D’s Full-Frame
concept offers unique control of image
composition and the large format light
channel provided by the H3D enables
the use of the largest image sensors
currently available – 48x36mm – more
than twice the size of even the largest
35mm camera sensors. These sensors
hold more and larger pixels, ensuring
ultra sharp images without gradation
break-ups in even the finest lit surfaces.
Made to use.
Instant Approval Architecture
– knowing what you’ve got.
New waist-level viewfinder.
The H3D has been designed to bring
the utmost in creative flexibility to your
photography. By using the advanced
communication inherent in the system,
the unique design of the H3D design
has paved the way for a completely new
28mm lens, especially designed and
carefully optimized for digital capture
with the H3D. This lens – the first of its
kind in the digital world – brings image
quality to an unprecedented level, and
includes advanced digital correction for
color aberration and distortion. Also,
like its predecessors, the Hasselblad
H3D is operated via an easy-to-use user
interface, utilizing a series of “instant”
one-button-click operations including
instant capture, instant browse, instant
approval, instant zoom, and instant
image info.
The H3D also features Hasselblad’s
Instant Approval Architecture (IAA), an
enhanced set of feedback tools designed
to drastically simplify the image selec-
tion process so you can concentrate on
your shoot. Audible and visible signals
and recorded information in the file and
the file name make classification and
sorting quick and easy, whether in the
field or in the lab. The Hasselblad H3D is
fully integrated with the Hasselblad IAA,
bringing automated image classification
into your digital workflow from the split
second of capture.
One of the most popular features of the
V System was the flexibility to choose
between eye-level and waist-level view-
finders. Hasselblad has now brought
this useful feature into the H System
as well, with the launch of an inter-
changeable, waist-level viewfinder for
the H system cameras. The large, bright
viewfinder image is ideal for creative
composing, and shooting from a lower
than eye-level position opens creative
possibilities. This viewfinder enables
photographers to maintain eye contact
with the model, a key advantage in por-
trait photography. With the H3D you get
a choice of viewfinders – eye- or waist-
level – an important flexibility for the
professional photographer.
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