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Digital Stock Photography

How to Shoot and Sell

.JDIBM)FSPO

Dedication: To My Family

Acknowledgments: My great appreciation goes to the generous professionals who

were interviewed for the “Tips from the Experts” segments in this book.

The Allworth staff, as always, performed with extraordinary skill, under-

standing, and patience. Thanks to Nicole Potter-Talling, Derek Bacchus, Michael

Madole, Cynthia Rivelli, Katie Ellison, and Tad Crawford.

Convention, and Pan-American Copyright Convention. No part of this book may be reproduced,

stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical,

photocopying, recording, or otherwise, without prior permission of the publisher.

Published by Allworth Press

An imprint of Allworth Communications, Inc.

10 East 23rd Street, New York, NY 10010

Cover design by Derek Bacchus

Interior design by Robin Black, www.blackbirdcreative.biz

Page composition/typography by Integra Software Services, Pvt., Ltd., Pondicherry, India

Cover photo by Michal Heron

Library of Congress Cataloging-in-Publication Data

Heron, Michal.

Digital stock photography : how to shoot and sell / Michal Heron.

p. cm.

Includes index.

ISBN-13: 978-1-58115-484-9 (pbk.)

ISBN-10: 1-58115-484-4 (pbk.)

1. Stock photography. 2. Photographs—Marketing. 3. Photography—Digital techniques.

I. Title.

TR690.6.H45 2007

770.68'8—dc22

2007014807

Printed in Canada

CONTENTS

Introduction: Stock in the Digital Age........................................v

1. The Business of Digital Stock....................................................1

2. How to Shoot for Stock—Style and Concept ...........................13

3. Equipment for Capturing and Scanning Images .....................33

4. Shooting What’s Needed .........................................................57

5. Twenty-Five Stock Assignments You Can Shoot .....................71

6. Preparing the Shoot ..............................................................103

7. On the Shoot ..........................................................................141

8. Editing and Post-Production in the Digital Work Flow..........149

9. Running a Stock Photography Business ...............................171

10. Marketing Your Stock ............................................................195

11. Finding a Stock Agency or Portal ..........................................217

12. Negotiating Prices .................................................................231

13. Copyright—What Do We Own? ..............................................247

14. Model Releases and Business Forms ...................................253

Appendix 1: Bibliography ...........................................................269

Appendix 2: Organizations ..........................................................271

Appendix 3: Workshops...............................................................272

Appendix 4: Promotion/Source Books ........................................273

Appendix 5: Manufacturers .........................................................274

Index............................................................................................275

iii

AUTHOR’S NOTE

This book is based on the Third Edition of How To Shoot Stock Photos That Sell,

published by Allworth Press. Some materials from that book have been revised

and adapted for this first edition of Digital Stock Photography . Other sections are

completely new to this title and reflect the sea of change brought about by the

complete transformation of every aspect of stock photography to the digital

mode.

Throughout this book, what has been maintained is the principle that fine

photography, shot with joy and marketed with skill, is a means of building a

rewarding career in stock photography.

Digital Stock Photography - How to Shoot and Sell.pdf

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