Customer Obsession.pdf

“With this book, Abaetê and Ricardo demonstrate why their business has seen

such tremendous growth over the years. Not only do they understand direct

marketing from a theoretical perspective, but more importantly, they know

how to translate that theory into practice.”

Bob Horvath, Chairman and CEO,

Rapp Collins Worldwide

“This book is absolutely mandatory reading for any marketing professional

focused on achieving measurable results. A rare combination of precious

information to be put into practice.”

Carmen Baez, LatAm President,

DAS Latin America

“If you cannot spend personal time with Abaetê and Ricardo (as I have been

fortunate to do), buy this book! A one-time complicated science made under-

standable, interesting, and actionable.”

Gary Von Kennel, Former Chairman and CEO,

Rapp Collins Worldwide

“Rapp Collins has been an outstanding success over its 10-year history in

Brazil. To be able through this book to learn the secrets of successful direct

marketing from the team who built the brand is an opportunity not to be

missed.”

Michael Birkin, Vice Chairman, Omnicom Group Inc.,

and Chairman & CEO,

Omnicom Asia-Paciﬁc

“This book helps make marketing simpler. It demonstrates the value of letting

go to the idea of communication as an on-going, interconnected process.”

Tim Love, Vice Chairman,

Omnicon Group Inc.

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OBSESSION

How to Acquire, Retain, and Grow

Customers in the New Age of

Relationship Marketing

ABAETÊ DE AZEVEDO

AND

RICARDO POMERANZ

New York Chicago San Francisco Lisbon London

Madrid Mexico City Milan New Delhi San Juan

Seoul Singapore Sydney Toronto

CUSTOMER

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publisher.

ISBN: 978-0-07-164146-3

MHID: 0-07-164146-7

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MHID: 0-07-159134-6.

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