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Reading the Popular
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READING THE POPULAR
Also by John Fiske
UNDERSTANDING POPULAR CULTURE
MYTHS OF OZ
Reading Australian Popular Culture
( with Bob Hodge and Graeme Turner )
TELEVISION CULTURE
INTRODUCTION TO COMMUNICATION STUDIES
READING TELEVISION
( with John Hartley )
READING
THE POPULAR
John Fiske
London and New York
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First published 1989 by Unwin Hyman Ltd
Second impression 1990
Reprinted 1991, 1992, 1994, 1995, 1997, 2000
by Routledge
11 New Fetter Lane, London EC4P 4EE
29 West 35th Street, New York, NY 10001
Routledge is an imprint of the Taylor & Francis Group
This edition published in the Taylor & Francis e-Library, 2005.
“To purchase your own copy of this or any of Taylor & Francis or Routledge’s
collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.”
© 1989 Unwin Hyman
All rights reserved. No part of this book may be reprinted or reproduced
or utilized in any form or by any electronic, mechanical, or other means,
now known or hereafter invented, including photocopying and recording,
or in any information storage or retrieval system, without permission in
writing from the publishers.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloguing in Publication Data
A catalogue record for this book is available from the Library of Congress
ISBN 0-203-13211-4 Master e-book ISBN
ISBN 0-203-17782-7 (Adobe eReader Format)
ISBN 0-415-07875-X (Print Edition)
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