Business-of-Change-A-Resource-Guide-for-Corporate-Nonprofit-Collaboration.pdf

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A RESOURCE GUIDE
for corporate-nonpro t collaboration
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BusinessofChange
A RESOURCE GUIDE FOR CORPORATE-NONPROFIT COLLABORATION
Authorship
The Business of Change wasresearched,writtenandproducedbymembersoftheDonor
ResourcesteamoftheGillFoundationandtheSocialInnovationteamatWeberShandwick.
Manyotherpeoplebothinside,andoutside,ourorganizationsgaveinstrumentalandcreative
advice.WegivespecialthanksandacknowledgementtotheSocialInnovationFellowsand
AdvisoryBoardmemberslistedonthefollowingpages.
GillFoundation
Established in 1994, the Gill Foundation’s mission is to secure equal opportunity for all Americans,
regardless of sexual orientation or gender expression. In its 15-year existence, the Gill Foundation
has become one of the nation’s largest private foundations focused on lesbian, gay, bisexual,
and transgender (LGBT) civil rights. During these years, the Foundation has invested more
than $162 million to support programs and nonproVt organizations across the country that share
its commitment to equal rights for lesbian, gay, bisexual, and transgender Americans.
The Foundation works to engage and educate donors to provide the effective, large-scale
Vnancial support necessary to achieve equality, and joins with like-minded organizations and
individuals to put forward a shared vision for doing so. The Foundation works to broaden the
base of LGBT and allied supporters—individual, institutional and corporate—that are knowledge-
able about local, state and national LGBT nonproVts and the importance of their work. In pursuit
of this goal, the Donor Resources team at the Gill Foundation uses a variety of tactics including
hosting signature OutGiving conferences, donor salons and personal funder meetings and
encouraging the formation of giving circles.
The Foundation strives to increase support for equality by improving communications with the
American people, and by raising awareness of the contributions made by gay men and lesbians
to society. Today, as ever, the Gill Foundation remains invested in equality.
www.gillfoundation.org
WeberShandwick
Weber Shandwick is a leading global public relations agency with ofVces in 77 markets around
the world. The firm's success is built on its deep commitment to client service, creativity, col-
laboration and harnessing the power of Advocates—engaging stakeholders in new and creative
ways to build brands and reputation. Weber Shandwick provides strategy and execution across
practices such as consumer marketing, healthcare, technology, public affairs, corporate/Vnancial
and crisis management. Its specialized services include digital/social media, advocacy advertising,
market research, and corporate responsibility. Weber Shandwick was recognized as PRWeek's
2009 Global Agency Report Card Gold Medal Winner, named Global Agency of the Year by The
Holmes Report and Large PR Firm of the Year by PR News in 2008. The Vrm also won the United
Nations Grand Award for Outstanding Achievement in Public Relations for a lifestyles educational
campaign in India.
Social Innovation @ Weber Shandwick is a global specialty group and think tank that delivers
exceptional value to clients and partners interested in corporate responsibility, sustainability,
strategic philanthropy, cause marketing and advancing social issues. Our mission is to help clients
embed and communicate innovative programs and principles across their work, contribute to the
public debate on key issues affecting our world and show return on investment. Through an
approach known as mob-sourcing—or moso—the team uses a collaborative digital platform to
discuss, debate and develop best-in-class ideas for clients via three offerings: Planet 2050, Social
Impact and the Greenhouse. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
www.webershandwick.com
© December 2009, Gill Foundation and Weber Shandwick. All rights reserved.
BUSINESSOFCHANGE: ARESOURCEGUIDEFORCORPORATE-NONPROFITCOLLABORATION 1
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Acknowledgments
Business of Change
ProjectTeam
AdvisoryBoard
CHAD BOETTCHER *
Senior Vice President
Social Innovation
Weber Shandwick
cboettcher@webershandwick.com
ERIC DOUGLAS *
Senior Of9cer
Donor Resources
Gill Foundation
ericd@gillfoundation.org
PATRICIA EVERT *
Vice President
Donor Resources
Gill Foundation
patriciae@gillfoundation.org
PAUL MASSEY *
Senior Vice President
Management Supervisor
Weber Shandwick
pmassey@webershandwick.com
ARIES DELA CRUZ
Social Innovation Fellow
REBECCA PYNE
Social Innovation Fellow
JACOB WELDON
Social Innovation Fellow
TANYA FEINSTEIN
Director
KRC Research
AMY JUARISTI
Group Manager
Global Strategic Media Group
Weber Shandwick
AMY LEONARDI
Vice President
Creative Studio
Weber Shandwick
YVETTE C. BURTON, PH.D.
Business Development Executive, GLBT and
Human Capital Management Segments
IBM Corporation
GREG CAMERON
Executive Vice President and
Chief Development Of9cer
WTTW
DARYL HERRSCHAFT
Director, HRC Workplace Project
Human Rights Campaign
KEVIN JONES
Deputy Director
Out & Equal
CLAIRE LYONS
Manager, Global Grant Portfolios
PepsiCo Foundation
DANIEL J. OSHEYACK
Vice President, Philanthropic Investments
Time Warner Inc.
PATRICK M. SHEAHAN
Executive Director, Public Affairs
UBS Investment Bank
JOHN WESTFALL-KWONG
Director of Development
Lambda Legal
* Formoreinformationonthisresource
guide,contactoneofourTeamLeaders.
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AdditionalThanks
We want to thank the following individuals who attended our meetings or agreed to be
interviewed for this project and whose experience and insights provided us with invaluable
direction in the development of this resource guide.
Audrey Atkins
Frito Lay
Lee Anderson
General Mills
Jarrett Tomas Barrios
GLAAD
Jim Bennett
Lambda Legal
A. Lynne Bowman
Equality Ohio
George Carrancho
American Airlines
Chris Crespo
Ernst & Young
Christopher Dumm
Hetrick-Martin Institute
Jeff Friedman
Jack Morton
Leslie J. Gabel-Brett
Lambda Legal
Kari Hamon
Time Warner Inc.
Jamie Hartman
Taproot Foundation
Juan Herrera
MTV Networks
Jody Huckaby
PFLAG
Tasha Kersey
Credit Suisse
Kevin King
KPMG IT
Thomas Koveleskie
NGLCCNY
Michelle Kristel
In the Life Media
Joshua Lamont
amFAR
Cordey Lash
InterContinental Hotels Group
Daniel Lee
Levi Strauss Foundation
Dean Marks
Warner Brothers
Entertainment Inc.
Jean-Marie Navetta
PFLAG
Graham Nolan
Starcom USA
Matt O’Grady
Taproot Foundation
Gary OsiVchin
Cadbury Adams
Vivian L. Polak
Dewey & LeBoeuf, LLP
Robert Rizzo
Sara Lee Foundation
Judy E. Schaefer
Sara Lee Foundation
Todd Sears
Credit Suisse
Timothy Showalter-Loch
Best Buy Co, Inc.
Bradley Silver
Time Warner Inc.
Michael Silverman
Transgender Legal Defense &
Education Fund
Modesto Valle
Center on Halsted
Marla J. Williams
Holme Roberts & Owen LLP
Davon Woodard
Center on Halsted
Helga Ying
Levi Strauss & Co
OurthanksalsotothehundredsofnonproHtandcorporateprofessionalswhotookthe
timetocompleteouronlinesurveys.Theirresponseshavehelpedtoshapethefocusand
contentofthisresourceguide.
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