StartHereFirstGuide.pdf

MILLION DOLLAR LICENSING 2.0

Start Here First Guide

The Million Dollar Licensing 2.0 Local-to-Global Roadmap is designed to take you from zero to

a six or seven-figure business as quickly and safely as possible. You’ll find a few key terms

repeated over and over throughout the course, which are:

 Simple

 Repeatable

 Leverage

Simple. Everything in this course is kept as simple as possible. While there is quite a bit of

material, it’s all boiled down to the essentials. There’s no fat or filler that would only waste your

time.

Repeatable. One of the fundamental principles that makes MDL 2.0 so simple is the concept of

“licensing repeatability”. What this means is that each step builds on the previous step,

employing most of the concepts you’ve already learned and most of the same processes. So as

you progress to each new step, you already have a strong foundation for the new material, which

makes it extremely easy to make rapid progress.

Leverage. The core philosophy of MDL 2.0 is to create just one local success, leverage that into

more local successes, and rapidly leverage those into global success.

When you combine these three factors along with the practical instruction, step-by-step

guidance, and all the support materials, you have a simple, powerful system for getting the

results you’ve always wanted.

So let’s take a look at exactly how to use this powerful collection of materials.

Your “map” to the Roadmap

There are six main Sessions in the Roadmap materials – an Introduction and five core Sessions.

As you know, there’s also a wealth of bonuses. Plus, we’ve included a number of special,

unannounced bonuses. But rather than have separate sections for each, what we’ve done is

grouped each training lesson, bonus and special bonus together in the same area for each

Session. This makes it as easy as possible to get everything you need for a given Session, rather

than having to navigate through three separate areas.

The Big Profits from Small Efforts Roadmap

IMPORTANT: Here’s the best order to use the materials in. Please remember that each Session

builds upon what you’ve previously learned, so it’s strongly recommended that you use each part

of each Session in the order in which they appear.

MDL 2.0 Roadmap – Introduction

 MDL 2.0 Roadmap Overview. This 20-minute video gives you a powerful preview of

everything you’re about to learn. Having this overview and knowing what to expect makes it

much easier to understand all the material and get your licensing business going as quickly as

possible.

 BONUS: Success Mindset Videos. These videos were recorded at a live Licensing Master

Mind that cost participants $12,500 to attend. You’ll discover the “inner game” approaches

that Bob Serling, Frank Kern and Paul Lemberg have used to build very successful

businesses – even in the beginning when they were unknown and dealing with major

roadblocks. The goal is to give you the mental tools you need to overcome any obstacles you

may encounter in your own business – and they work pretty darned well for your personal

life too!

Session 1

 Lesson 2 – Present Like a Pro - Even If You Don't Have a Lick of Previous Experience.

Discover how to make a dignified, simple sales presentation that lands licensing deals almost

effortlessly. You’ll learn how to work with your clients to have them determine the immense

value you offer and practically sell themselves on doing business with you.

 BONUS: Licensing Success Blueprint Interview - Hanif Khaki. Recorded live during

Bob’s $12,500 per seat Licensing Master Mind, you’ll hear how master licensor, Hanif

Khaki, uses the Roadmap prospecting strategies to bring in six-figures per year. This is a

master level, invaluable education on how to prospect effectively.

 SPECIAL Unannounced Bonus: The Missing Link. This is a special unannounced bonus

Bob created at the request of his Coaching group for an alternative to the prospecting

methods presented in Lesson 1. And what a simple and powerful alternative it is!

 Q&A Call #1. 90 minutes of live questions and answers (recorded) with participants from

the Roadmap Coaching Program.

The Big Profits from Small Efforts Roadmap

 Lesson 1 – How to Use Local-to-Global Prospecting to Land Your First Client in One

Week. This lesson gives you a powerful education in finding the right prospects as quickly

and easily as possible. It couldn’t be easier when you use the Roadmap “Start Where You’re

Standing” approach.

Session 2

 Lesson 3 – CSA Campaign. The first campaign you’ll start all clients with is called

Customer/Subscriber Activation. You’ll get a block-by-block tour of the CSA campaign, an

in-depth explanation of the psychological triggers that make it so effective, and everything

you need to use it in the most effective manner with your licensing clients.

 SPECIAL Unannounced Bonus: CSA Profit Booster. Discover a simple, yet extremely

powerful tactic for increasing the profits of your client’s CSA campaign by 30% to 50%. It

takes just a few minutes to implement and your clients will love you for it – not to mention

the additional profits it will put in your pocket.

 SPECIAL Unannounced Bonus: CSA Landing Page. During the MDL 2.0 Coaching

programs, our members asked us to give them a sample of an actual CSA landing page – and

we were happy to give it to them on the spot. You get it too as a member of MDL 2.0.

 BONUS: Licensing Success Blueprint Interview - Peter Ursel. In this special interview,

we turn the tables to show you exactly how a client uses a licensed campaign in his own

business. Peter reveals why he loves licensed campaigns and you’ll see how this knowledge

makes it even easier to license the MDL 2.0 campaigns to your own clients.

 Q&A Call #2. 90 minutes of live questions and answers (recorded) with participants from

the Roadmap Coaching Program.

Session 3

 Lesson 5 – Local-to-Global Expansion: Part 2 - How to dominate and “own” any global

market, so you’re the only choice to do business with. Here’s the next step in the Roadmap

– completely dominating any niche market globally. And the great news is, with what you’ll

discover in this lesson, it's much easier to do than you might imagine.

 BONUS: Licensing Success Blueprint Interview - Kelvin Parker. Listen in as this master

licensor shares exactly what he does to completely own and dominate a single global niche

market. His strategy is simple and shrewd, keeping the time required to land new deals to a

minimum and his profits to the maximum.

 Q&A Call #3. 90 minutes of live questions and answers (recorded) with participants from

the Roadmap Coaching Program.

The Big Profits from Small Efforts Roadmap

 Lesson 4 – Local-to-Global Expansion: Part 1 - Ramping up from a single client to

many clients in two weeks or less. Now that you’ve racked up your first success with a local

client, you’re ready to rapidly move on to the next step. This lesson shows you exactly what

to do to leverage your success with just a single local client into dozens of clients in just a

few weeks.

Session 4

 Lesson 6 – The Local-to-Global Prospecting Master Course. This lesson shows you all

the prospecting resources you'll be using to ramp up your licensing business from local to

global. And it takes you step-by-step through exactly how to use each of these resources.

 Lesson 7 – Local-to-Global Expansion: Part 3 - How to use “clustered success” to

rapidly expand from dominating one market to dominating dozens of markets globally.

In this lesson, you complete the local-to-global expansion process. You’ll get all the tools

you need to move from dominating one niche market globally to dominating as many

different niche markets as you'd like.

 Q&A Call #4. 90 minutes of live questions and answers (recorded) with participants from

the Roadmap Coaching Program.

Session 5

 Lesson 8 – Past Customer Reactivation Campaign. This is a powerful campaign, with a

simple but unique psychological trigger built into it that makes it work like crazy. Your

clients will love the extra sales it brings in and you’ll love the extra profits it puts in your

pocket.

 Lesson 9 – Scratch and Dent, Overstock, and Market Test Campaigns. These three

campaigns are similar, but each is driven by a different psychological trigger. You get them

all, laid out with block-by-block explanations of how they work and how to use them with

your clients. And with these campaigns, there’s a powerful formula called “The 100-30-100

Formula” that makes it incredibly easy to sell to your clients. Plus, as another “unannounced

bonus”, you also get a unique way to use a segment of these campaigns with any client –

even those clients who tell you, “We’re already doing that”.

 SPECIAL Unannounced Bonus: The Sales Accelerator. Read a word-for-word transcript

of an actual sales presentation Bob Serling made using “The 100-30-100 Formula”. You’ll

see how simple this presentation really is, and how powerful it is at the same time. From start

to finish, it takes Bob just 14 minutes to present the campaign and close the deal. Best of all,

the client actually asks Bob how soon he can get him the contract to start the deal!

 Q&A Call #5. 90 minutes of live questions and answers (recorded) with participants from

the Roadmap Coaching Program.

The Big Profits from Small Efforts Roadmap

Extras

Toll Gate Secrets. Toll Gate Secrets is the latest version of our acclaimed course that takes you

step-by-step through everything you need to land lucrative Toll Gate Joint Venture deals. You'll

discover how to match up a company with a great list to a company with a great product and

collect a share of the profits from both sides. Plus, you get all the emails, documents, sales

scripts and agreements in the Toll Gate Secrets Marketing Arsenal.

SPECIAL Bonus Video 1: Training – Free Paid Search. Did you know that you can use paid

search on Google, plus Clickbank and other sources to quickly land successful licensing deals?

But here's the best part - you don't pay a penny for any of this. In this video, you'll see my

students lay out the step-by-step details of how they do this every day. One guy shows you how

he made $8,500 in 20 minutes - all while he was flat on his back, taking heavy doses

of pain killers, one day after major surgery. Another student shows you how he made $25k on

his first deal. Then he pocketed $828,000 on his second deal. And they did it all with the training

you get on this video.

SPECIAL Bonus Video 2: Training – Case Study. So many programs promise you a simple

formula for making serious money, but then you discover you need to be a technical whiz or

have a large mailing list... or some other "qualifier" that kills it for everyone but the big boys.

But that is NOT the case with licensing. The fact is many of our students are using our simple,

proprietary Roadmap process to put together 5 and 6-figure licensing deals in short order. This

video features a case study of how one student used the Roadmap process to make $21,000 in

profit for just one and a half hours of work.

SPECIAL Bonus Video 3: Training – Client’s View. One of the questions we’re most often

asked is, "How can I land licensing deals if I don't have any contacts of my own or a long track

record of success. Why would a business owner even consider talking with me?" The answer is

actually pretty simple, and in this video you'll see two actual licensing clients tell you in their

own words why it's a no-brainer decision to do a licensing deal with someone like you - even if

you don't have a lick of previous experience. They also reveal why big licensing deals can be

done right from the start without a list of your own... without a product of your own... with no

previous experience... and with little or no money out of pocket. Most importantly, they tell you

exactly what to say to your prospects to quickly and easily land your licensing deals.

The Big Profits from Small Efforts Roadmap

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