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5b Effective phoning
Rosemary Richey
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1 Look at the examples of unhelpful phone language from a customer services training session.
For each stage of the call, rewrite the phrases to produce a flow chart of useful expressions.
1 Introduction
What do you want?
What’s your problem?
I can’t follow what you are saying.
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2 Assisting the customer
Tell me what you wanted again.
I think you ought to/should …
Send me a copy of your receipt.
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3 Showing understanding
It’s your problem, not ours.
I think you are over-reacting.
We hear this same comment from every customer.
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4Promising action
I’ll ring you back some time next week.
I’ll have to ask the manager if I can do anything
about it.
I don’t know how I can help you.
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5Closing the conversation
Anything else?
Is that it?
Hope you won’t call us again with your problems.
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2 Roleplay the following customer complaint situations. Take turns to be the caller
and the customer services adviser. Use the flow chart in 1 to help you.
• a new customer complains about a delayed order
• a client reports a mistake in his/her invoice
• a hotel guest’s room is too noisy
• the helpdesk line is always engaged
• the customer care staff is rude and unfriendly
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In Company Upper intermediate Teacher’s Book © Macmillan Publishers Limited 2004
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