advertisement - ad market coverage advertiser mass advertising advertising - publicity mass communication advertising agency mass media - media advertising agent media buyer advertising budget media buying advertising campaign media buying agency advertising columns media department advertising consultant media planner advertising dealer media planning advertising effectiveness media strategy advertising expenses merchandising advertising in the yellow pages misprint advertising man - adman mural advertising advertising manager neon sign advertising media news agency advertising planner newsletter advertising poster (GB) - advertising board (US) number of copies advertising rate opinion leaders advertising support opinion maker advertising to sales ratio opinion poll announcement - press release order card art director outdoor sign audience pay-off audience composition peak time average audience periodic average circulation pocket edition billboards (GB) - hoardings (US) point of purchase advertising (POPA) billsticking - billposting point of sale material bleed page popularity rating - audience blow-up poster (GB) - board (US) body copy - copy posting booklet press agent brand image press cutting - clippings broadcasting press office
brochure press release campaign briefing to promote campaign evaluation promoter campaign testing promotion campaign turnover promotional action caption promotional campaign cartoons promotional costs cast promotional support circulation publisher classified advertisements publishing clip radio commercial clipping agency ratings close-up readership column recall column width reportage columnist sales incentive commercial salesforce promotion commercial break script communication shop display communication plan shop sign comparative advertising shop window complimentary copy short consumer acceptance short commercial consumer advertising sketch consumer promotion sky-writing copywriter slide corporate advertising slogan corporate campaign socio-economic groups creative department sponsor creativity to sponsor cross advertising sponsorship daily paper spot direct advertising storyboard door-to-door advertising strategic planning economy size strengthening of the campaign
editor subheading editorial advertising subliminal advertising editorial article subscriber effective reach subtitle exhibitors' area support campaign feedback supporting promotion follow-on campaign tabloid follow-up campaign tailor-made promotion frame target group gag tax on advertising gatefold technical magazine graphic designer television audience measurement (TAM) graphics test campaign headline testimonial high circulation throwaway - flier high-circulation weekly magazine tied-in advertising house agency tied-in campaign house magazine total ratings household panel trade journal image trade magazine informative advertising transfer (GB) - decal (US) insertion - advertisement transport advertising inside cover TV network in-store demo TV spot - commercial in-store promotion visual jingle visual appeal key-account manager visual proposal large print run to visualize layout visualizer leaflet (GB) - folder (US) window bill leit motiv window display lettering window streamer local advertising window-dresser magazine circulation zapping mail advertising
angielski_i_stuff