Pay Per Click Search Engine Marketing For Dummies.pdf

Pay Per Click

Search Engine Marketing

FOR

DUMmIES

‰

by Peter Kent

Author of Search Engine Optimization For Dummies

Pay Per Click

Search Engine Marketing

FOR

DUMmIES

‰

by Peter Kent

Author of Search Engine Optimization For Dummies

Pay Per Click Search Engine Marketing For Dummies ®

Published by

Wiley Publishing, Inc.

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Published simultaneously in Canada

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Library of Congress Control Number: 2005935147

ISBN-13: 978-0-471-75494-7

ISBN-10: 0-471-75494-3

Manufactured in the United States of America

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About the Author

Peter Kent is the author of numerous books about the Internet, including

Search Engine Optimization For Dummies, the Complete Idiot’s Guide to the

Internet, and the widely reviewed title, Poor Richard’s Web Site: Geek-Free,

Commonsense Advice On Building a Low-Cost Web Site. His work has been

praised by USA Today, BYTE, CNN.com, Windows Magazine, The Philadelphia

Inquirer, and many others.

Peter has been online since 1984, doing business in cyberspace since 1991,

and writing about the Internet since 1993. Peter’s experience spans virtually

all areas of doing business online, from editing and publishing an e-mail

newsletter to creating e-commerce Web sites, from online marketing and PR

campaigns to running a Web-design and hosting department for a large ISP.

Peter was the founder of an e-Business Service Provider funded by one of the

world’s largest VC firms, Softbank/Mobius. He was the VP of Web Solutions

for a national ISP and VP of Marketing for a Web applications firm. He was

also the founder of a computer-book publishing company launched through a

concerted online marketing campaign.

Peter now consults with businesses about their Internet strategies, helping

them to avoid the pitfalls and to leap the hurdles they’ll encounter online. He

also gives seminars and presentations on subjects related to online market-

ing in general and search engine marketing in particular. He can be contacted

at Dummies@PeterKentConsulting.com , and more information about his

background and experience is available at www.PeterKentConsulting.com .

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