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Seven Success Secrets of
Hypnotism Practice
Many misconceptions about success
persist in this work and hopefully I can help
you clear your mind so that you might
maximize your effectiveness.
The first prerequisite for success is a
four letter word: "W.O.R.K." But hard work
alone is not enough if you work without
knowledge or without an awareness of what
your efforts are producing. Everyone here is
obviously willing and interested in doing the
work and no one here believes that if you
pray or chant enough affirmations that bags
of money will fall from the sky in front of
you.
you let the office helper do it, you are losing
business. Your office helper does not
understand the nature of your work, even if
it is someone close to you. You are the only
one who fully understands what you do and
your methods of operation. You should take
as many phone calls as you possibly can.
There will come a time when you will be too
busy to answer the phone and you may have
to let someone else answer for you.
Your main concern is to turn the inquiry
into an appointment for the first session.
When they ask, "Can hypnosis help me
with my problem?" I reply, "The first step is
for you to come in for a session and in that
time I will test you to determine your level
of response. I will discuss your problems
and goals and at the end of that time I will
tell you if hypnosis is indicated for you, how
long it will take and what the cost of the
program will be."
#1
MAKING THE
APPOINTMENT
The first session begins with the
telephone call. All of you are educated
enough not to use terms such as "patient" or
"cure" or "treatment". We don't have any
patients and we don't treat anyone. We are a
hypnotism center - I am speaking to those of
you who are not licensed in the healing arts.
This is a hypnotism center and we give
self-hypnosis, group and private hypnosis
sessions. We use hypnosis as an educational
process to help clients deal with certain
goals, problems and motivations.
# 2
THE INTAKE INTERVIEW
Once the client arrives I spend the first
fifteen minutes allowing them to present
their problem and completing the intake
form. Then I say to them, "How can I help
you today?" and they begin to tell me their
problem.
If you learn the art of intense listening,
you are likely to discover the problem in the
first five minutes. During the intake
interview I interact, I communicate, I ask
questions, I clarify and I feed back. When
In the early part of my career, I did
almost all of the phone answering. If you are
beginning your career and you feel that you
are too important to answer your phone and
you are using the process correctly, the client
will come to know several things, in the first
Fifteen minutes.
One: that you are not just hearing them,
but you are listening and focusing your full
awareness and conscious attention upon
them.
Two: they become aware that you are
analyzing, interpreting and evaluating by the
feed back that you give them ... "I hear you
saying," or "I understand that," or "it seems
as if," then they can confirm, deny or
correct. "Oh, I didn't mean it that way, what
I am really saying is..." or "Oh, yes, that's
right."
Three: as they become aware that you
are relating to them in a therapeutic process,
your rapport is being developed in the
non-hypnotic interview. They become
convinced that you are interested in them
and care about them, you devoted your full
attention to them and that you are really a
very wise person.
"Well, we sat in chairs and he said
everyone put your hands together, press
them tightly together, and now they are
stuck. Try to pull your hands apart,' and I
was the only one who did. So he dismissed
me."
Respond to that by saying, "It is difficult
to relax enough to concentrate on those ideas
in front of a group of people, especially if
you are a little anxious that you might be
asked to do something silly."
Suppose they say, "Oh, yes, I went up
on the stage in a night club and the last thing
I remember is being told to try to pull my
hands apart and the next thing I knew it was
an hour later. When I went back to my seat,
they told me I sang, and danced and did
funny things while on the stage."
You now have additional information.
You know they went into a deep trance
easily. If they say it was for therapeutic
purposes, again you ask, "Who was it?" and
have them tell you all the details.
"Well, I went to the therapist and I felt
like I was floating on a cloud."
#3
THE PRE-HYPNOTIC
INTERVIEW
The first question is, "Have you ever
been hypnotized before today?" (implies that
they are about to be hypnotized.)
Store that because when you hypnotize
them, you will want to use it as feedback,
"Now you are getting that feeling of floating
on a cloud." Take everything they say of a
positive nature, about their previous
hypnotic experience and feed it back to
them. Why ask yourself, "What kind of
deepening techniques shall I use?" when
they have already told you.
If they say to you, that they don't
remember very much of what went on in the
therapist's office, again you have similar
input of information. The key question at
this point is, "Was this beneficial to you. Did
you get the results that you hoped for? - tell
me about it."
They will reply "Yes" or "No."
If they answer "yes", ask "Was it for
therapeutic purposes or for entertainment, as
in a night club?"
They may answer, "Well, a friend hired
a hypnotist to entertain at a party and he
hypnotized five or six others, but I didn't go
under."
Ask for the details, say, "Will you tell
me about your lack of response?"
When they report positive results they
have told you, "I had a belief in hypnosis
and I tried it and it worked for me.
Therefore, here in this moment with you Mr.
Hypnotist, I have a tremendously high
mental expectancy. My imagination is
already excited. Don't expend a lot of time
on me doing all of those preparatory things,
I've already told you my story. I went to a
hypnotist and got good results."
nothing to do with her values, which
includes her character attitudes, her religious
beliefs and her moral principles."
They often reply, "Oh, I never thought
of it that way. I just thought they would tell
me that I would not normally do anything
under hypnosis that I would not normally do
and I would never normally get up in front
of a crowd and sing a song."
Take one more step and say, "That is
wonderful. Now, tell me, do you remember
how you were hypnotized, what method was
used, what can you tell me?" They will tell
you whether it was someone who believes in
swinging a watch or using flashing lights or
just what the experience was, or you might
ask
Now you have communicated and you
are into the process of re-education.
When you ask, "Are you ready for me to
hypnotize you?" you can get a great deal of
information from their answer.
"Well, if you think you can?" or maybe,
"O.K, good luck." or "Yes, I hope so." and
sometimes they may say to you, "No - I'm
not ready!"
"Alright, if you are not ready, tell me
about it."
"Have you ever been hypnotized?"
They reply, "No, I have never made an
effort to be hypnotized."
"Have you ever seen anyone
hypnotized?"
"Oh, yes. My friend was hypnotized on
the stage, and - .
"I did not come today to get hypnotized.
I think I will just talk to you."
"That's all right. You have reserved the
time and we can spend the Lime talking and
I am not going to hypnotize you until you
tell me that you are ready for me to
hypnotize you."
Now you have some input. "What did
you think of all that?"
"I just could never understand how she
could get up there and sing a song. I know
her and she is quite shy. I could not figure
out if she was faking it or what."
They may say "No" just to test you to
see what will happen and five minutes later
they might say, "I am ready now... I was
anxious before, but now I feel more
relaxed."
At this point, it is time to hypnotize this
person using whatever methods that seem
appropriate to you. Whatever methods you
use on that first session, I suggest that after
the induction of trance, you begin a
relaxation process because you want to get
the full discharge of accumulated tensions
and make the First session the best session.
In the first session there is no attempt at
This is an opportunity for re-education.
You say, "The reason she was able to sing
on stage, is that the critical factor of her
conscious mind was temporarily closed
down because she was in trance. The part of
her mind that says, "you are making a fool of
yourself, everyone is looking at you and you
should feel embarrassed," was silent.
Because she did not hear that voice within,
she was able to do something that is quite
within the natural capacity of any human
being, to sing a song or do a dance. It had
therapy, at least, not in an observable way.
"Well when I arrived home my husband
asked me, 'How did the hypnotism session
go,' and I said, 'Well I am not sure."'
"What do you mean, you are not sure?
Did you get hypnotized?"
Many clients have said, "I went deepest,
the very first time." What they mean is, "I
had stored so many accumulated physical
and emotional tensions that when I
discharged them, I got rid of a tremendous
load."
"I don't think so!"
"You should know - were you
hypnotized or not?"
# 4
TESTING THE SUBJECT
In the pre-hypnotic talk I ask, "Have
you ever been hypnotized before?" The
answer is usually "No."
Then I ask, "Have you ever made an
effort to be hypnotized before today?"
"Well, I don't think I was but the
hypnotist said I was."
"I don't care what the hypnotist said,
you should know. Did he lock your eyelids
closed?"
"Nope!"
"Well then, you weren't hypnotized.
How much did that cost you?"
"Fifty dollars."
Often they say, "Yes, several times, but
no one has ever hypnotized me."
Then I ask, "was it for entertainment or
therapy?"
"You didn't make another appointment,
did you?"
"No!"
They reply, "I had a problem that I
wanted to deal with."
One of the measurements of your
effectiveness is how many clients return
after the first session. The first session is the
one where they should be convinced and the
rapport developed, so that the therapy is
ready to begin.
It is costs you a certain amount of time,
energy and money, to bring that client into
your office. If you only get paid for a single
session, I doubt if you can recover the
amount that it cost you to get the client into
the office.
"What kind of therapist was it that you
went to?" (This is very important because
you want to find out if it were their neighbor
who is a certified public accountant and does
hypnotism demonstrations as a hobby; or a
psychologist or psychiatrist, whose
hypnotism skills are of ten the same as the
next door neighbors; or a trained
hypnotherapist of experience and reputation
in the community.)
"Tell me exactly what happened."
"He talked to me for a while, then he
said to sit in the reclining chair and close my
eyes while he repeated, 'You are getting
drowsy and sleepy and you are going deeper
and deeper into hypnosis.' He did that for
quite a while, but I never went to sleep and I
heard every word."
"Then what happened?"
Open the yellow pages for any large city
and start calling the hypnotists' listings.
From thirty to fifty percent of those listed
are out of business. This happens because
they place their ad five or six months before
the directory comes out, and less than a year
from ordering the ad they are no longer in
business.
Clients fail to return because they were
left with the feeling that they were not
hypnotized. I met with a group of hypnotists
at the Hilton Hotel in Baltimore and one of
them said to me, "I really confuse them,
when they walk out of my place they do not
know if they have been hypnotized. I tell
them that is part of the mental confusion
process."
the next step. You are going to bring the
conscious mind the realization of the trance
state and you do that by giving three tests.
An arm levitation, up to the chest, the chin
or the head, and as the arm is lifting, you
compound it with the second test, saying,
"As your arm is lifting, your eyes are locking
closed and when you hand touches your
body, your eyelids will be locked so tightly
closed, the more you try to open them the
tighter they are locking closed."
I thought to myself, "At least he has
found a way to put a positive view on his
ineffectiveness." But, it still costs him
money every day.
At the same time, as the right arm is
coming up, use the second suggestion: "As
your right arm is lifting your left arm feels as
though it is made of marble or stone or
lead". Don't say that it IS made of stone,
because it is not and you have to deal with
what remains of a rational mind and you
don't know how much that rational mind is
active. Use the subjunctive mood to state a
condition contrary to fact which says, "your
arm feels as if it is too heavy to lift."
Over the years that I have been in this
work and heard these many stories, the
question arises, why are the hypnotists
losing these clients. What is it that they are
failing to do? They are failing to test the
subject to bring to the conscious mind the
realization of the trance state. They don't test
because they are afraid that the client will
not respond in the way that the hypnotist
believes appropriate and if they fail to
respond, what will he do then?
Suppose he tells them that their eyelids
are locked closed and they open them. He's
afraid that they will say "Hey, Charlie, you
did not hypnotize me, you had better give
me my money back." That is not the way it
works out, but that is the basis for the fear.
You can't be successful in any line of
endeavor when you operate from a
background of fear. You must always
operate from a background of feelings of
competence. You will experience emotional
and psychic burnout because your fear and
anxiety will literally consume you.
Use this wording: "Your eyes have
locked so tightly closed, the more you try to
open them, the tighter they are locking
closed and at the same time, you arm feels as
though it is made of marble, lead or stone, it
feels as if it is far too heavy to lift." This
"rule of reversed mental effort" will generate
a successful result in virtually every case. By
contrast, in his book New Master Course in
Hypnosis, (The New Master Course in
Hypnosis, Harry Arons, Power Publishers,
1961), Harry Arons gives the wording for
the arm catalepsy as follows:
Your arm is outstretched before you,
stiff and rigid like a bar of steel. You are
completely powerless to bend or lower it. In
fact the harder you try the more impossible it
is, because you are in hypnosis, you see, and
implicitly obedient to my every command.
You simply cannot lower your arm until I
SAY that you can! "What you are doing here
is impressing forcibly upon the subject's
#5
INDUCING THE TRANCE
Having completed the induction process
and testing the subject, you are ready to take
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