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Communicating the
American Way
A Guide to U.S. Business Communications
Elisabetta Ghisini
Angelika Blendstrup, Ph.D.
20660 Stevens Creek Blvd., Suite 210
Cupertino, CA 95014
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Copyright © 2008 by Happy About®
All rights reserved. No part of this book shall be reproduced, stored in
a retrieval system, or transmitted by any means electronic,
mechanical, photocopying, recording, or otherwise without written
permission from the publisher. No patent liability is assumed with
respect to the use of the information contained herein. Although every
precaution has been taken in the preparation of this book, the
publisher and author(s) assume no responsibility for errors or
omissions. Neither is any liability assumed for damages resulting from
the use of the information contained herein.
First Printing: January 2008
Paperback ISBN: 1-60005-073-5 (978-1-60005-073-2)
Place of Publication: Silicon Valley, California, USA
Paperback Library of Congress Number: 2007941183
eBook ISBN: 1-60005-074-3 (978-1-60005-074-9)
Trademarks
All terms mentioned in this book that are known to be trademarks or
service marks have been appropriately capitalized. Happy About®
cannot attest to the accuracy of this information. Use of a term in this
book should not be regarded as affecting the validity of any trademark
or service mark.
Warning and Disclaimer
Every effort has been made to make this book as complete and as
accurate as possible, but no warranty of fitness is implied. The
information provided is on an “as is” basis. The authors and the
publisher shall have neither liability nor responsibility to any person or
entity with respect to an loss or damages arising from the information
contained in this book.
“After living in the U.S. for 6.5 years, I still find the content and the
advice this book gives very helpful in my everyday business. I wish I
had had a book like this when I first moved here. It is a fun read and
it explains in accessible English what to watch out for to avoid
embarrassing misunderstandings.”
Emmanuel Delorme, Marketing Manager,
Analog Devices
“Communication is paramount to achieving business success in the
U.S. By reading this book you will greatly enhance your chances to
reach your business goals here. A 'must read' in an increasingly
global environment, this book will guide foreign professionals to
navigate the U.S. cultural communications code. Thumbs up to the
authors for providing insights and effective tips and showing the
readers how to really communicate the American way.”
Antoine Hugoo, Director U.S. Operations,
Apec International Programs,
A French Professionals Employment Agency
“Whether they live in India, China, Russia or Brazil, global
professionals know that their daily interactions with American
employers or customers are a minefield of potential misunder-
standings and missed opportunities. This hands-on book shows them
how to communicate and truly connect with their U.S. colleagues.
Presentations, meetings, phone calls—and more: this book covers all
you need to know to fit in smoothly into the American workplace.”
Markus Hoenever, CEO,
Bloofusion, Germany
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