New Ecommerce Marketing Research - Metrics & Consumer Trends.pdf

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Omniture_tele_PPT_Ecomm_Draft (2006 05 15).ppt

May 17, 2006

Omniture Teleconference:

New Ecommerce Marketing Research:

Metrics & Consumer Trends

Anne Holland, President,

MarketingSherpa

Questions about

this

presentation?

Research drawn from:

Email:

feedback@

Marketing

Sherpa.com

Stefan Tornquist, Research Director,

MarketingSherpa

www.MarketingSherpa.com

(877)895-1717

© 2000-2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

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Facts not opinion: MarketingSherpa

Methodology

1. Primary Research

MarketingSherpa’s Ecommerce Eyetracking Study

MarketingSherpa’s Ecommerce Benchmark Survey

MarketingSherpa 100 Ecommerce Site Study

2. Partnered Studies

MarketingSherpa & Directions Research Shopper Survey

3. ‘Best of’ Secondary Research GSPN4PVSDFTJODMVEJOH :

"UMBT*ODFQUPS"8FCFS*OGPSN[DPN4DPSF5IF,FMTFZ(SPVQ$PSFNFUSJDT-ZSJT

%FNBOEXBSF/JFMTFO/FU3BUJOHT%PVCMFDMJDL1JWPUBM7FSBDJUZ&NBJM-BCT3FUVSO

1BUIF30*&YBDU5BSHFU4JMWFSQPQ'BUIPN0OMJOF)JUXJTFBOE5SVWFSTF

4 . Anecdotal Evidence GSPN.BSLFUJOH4IFSQB`T0XO$BTF4UVEJFT

*OUFSWJFXT

Research drawn from:

www.MarketingSherpa.com

(877)895-1717

© 2000-2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

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Ecommerce Growth

% G r ow t h f o r 20 05 r e ta il a nd on l i n e r e t a i l sa l e s f r om sa m e pe ri od 2004

© 2 006 M a r ke ti ngShe r pa I nc .

30%

25%

23.4%

2 4 . 6%

20%

15%

10%

7.2%

6.0%

5%

0%

Q4 retail sales

Total retail sales

Q4 online retail Sales

Total online retail sales

Change in total orders 2004-2005

© 2006 MarketingSherpa Inc.

50%

Research drawn from:

40%

4 4 .9 %

30%

20%

20.2%

16.4%

10%

12.3%

5.9%

0%

www.MarketingSherpa.com

(877)895-1717

Dow n in 2005

Flat in 2005

Rose 1% -10%

Rose 10% -20%

Rose more than 20%

© 2000-2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

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Budgeting for Online Marketing

Tactics

Paid search ads (not

including comparison

shopping engines)

31.0%

23.1%

Website

30.9%

36.1%

Email marketing (retention

and acquisition)

16.1%

9.4%

12.9%

Search engine optimization

9.3%

Affiliate programs

(management, commissions,

etc.)

12.1%

High growth in

orders

Flat/declining

orders

10.8%

Web ads (banners, portal

placements, paid keywords)

11.7%

9.5%

Research drawn from:

Comparison shopping

engines

6.7%

4.8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

© 2006 MarketingSherpa Inc.

www.MarketingSherpa.com

(877)895-1717

© 2000-2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

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Eyetracking – Bombay

Research drawn from:

www.MarketingSherpa.com

(877)895-1717

© 2006 MarketingSherpa Inc.

© 2000-2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

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