Building a WordPress Blog People Want to Read (2009).pdf

‘‘

BLOG

People Want to Read

’’

Scott McNulty

Building a

WORDPRESS

Building a WordPress Blog People Want to Read

Scott McNulty

Peachpit Press

1249 Eighth Street

Berkeley, CA 94710

510/524-2178

510/524-2221 (fax)

Find us on the Web at: www.peachpit.com

To report errors, please send a note to errata@peachpit.com

Peachpit Press is a division of Pearson Education.

Executive editor: Clifford Colby

Editor: Kathy Simpson

Production editor: Danielle Foster

Compositor: WolfsonDesign

Indexer: Julie Bess

Cover design: Charlene Charles-Will

Interior design: WolfsonDesign

Notice of Rights

means, electronic, mechanical, photocopying, recording, or otherwise, without the prior

written permission of the publisher. For information on getting permission for reprints and

excerpts, contact permissions@peachpit.com.

Notice of Liability

The information in this book is distributed on an “As Is” basis without warranty. While every

precaution has been taken in the preparation of the book, neither the author nor Peachpit

shall have any liability to any person or entity with respect to any loss or damage caused or

alleged to be caused directly or indirectly by the instructions contained in this book or by the

computer software and hardware products described in it.

Trademarks

WordPress and Akismet are trademarks of Automattic, Inc., registered in the U.S. and other

countries.

Many of the designations used by manufacturers and sellers to distinguish their products are

claimed as trademarks. Where those designations appear in this book, and Peachpit was

aware of a trademark claim, the designations appear as requested by the owner of the trade-

mark. All other product names and services identiﬁ ed throughout this book are used in edito-

rial fashion only and for the beneﬁ t of such companies with no intention of infringement of

the trademark. No such use, or the use of any trade name, is intended to convey endorsement

or other afﬁ liation with this book.

ISBN-13 978-0-321-59193-7

ISBN-10 0-321-59193-3

9 8 7 6 5 4 3 2 1

Printed and bound in the United States of America

Blogging has brought a tremendous number

of fantastic things into my life, but none better

than my lovely girlfriend, Marisa. This book

is dedicated to Marisa for her patience and

support throughout the process of writing

the book. I think she might be a keeper.

About the Author

Scott McNulty is a simple geek living in Philadelphia. Scott has

been blogging for just over nine years about whatever strikes his

fancy. He runs more WordPress blogs than anyone should and

even has a few other blogs using other blogging engines.

More of Scott’s words can be found in his personal blog, blog.

blankbaby.com; at MacUser.com, where he is a senior contributor;

and at Obsessable.com, where he writes a weekly feature about

technology.

Acknowledgments

Lots of smart and talented people worked very hard to make me

look good, which is a Herculean task. Thanks to Cliff Colby for

making this book happen; to Kathy Simpson for making sure my

words were intelligible (any garbled or wrong sections of this

book are entirely my responsibility); and the production team of

Danielle Foster, WolfsonDesign, and Julie Bess for their help in

making a book that I’m darned proud of.

I’d also like to thank my bosses, Joe Cruz and Dan Alig, for being

so ﬂ exible with my work schedule as I wrote this book. Not all

workplaces would be so accommodating, and I’m thankful that

I work in such an enlightened place.

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