A Digital Photographer's Guide to Model Releases - Making the Best Business Decisions with Your Photos of People, Places and Things.pdf

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A DIGITAL PHOTOGRAPHER’S GUIDE TO
Model Releases
MAKING THE BEST BUSINESS DECISIONS
WITH YOUR PHOTOS OF PEOPLE,
PLACES AND THINGS
Dan Heller
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A DIGITAL PHOTOGRAPHER’S GUIDE TO
Model Releases
MAKING THE BEST BUSINESS DECISIONS
WITH YOUR PHOTOS OF PEOPLE,
PLACES AND THINGS
Dan Heller
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A Digital Photographer’s Guide to Model Releases
Published by
Wiley Publishing, Inc.
10475 Crosspoint Blvd.
Indianapolis, IN 46256
www.wiley.com
Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana
All photographs © Dan Heller 2007
Published simultaneously in Canada
ISBN: 978-0-470-22856-2
Manufactured in the United States of America
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No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic,
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Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to
the accuracy or completeness of the contents of this work and specifi cally disclaim all warranties, including without limitation
warranties of fi tness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The
advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the
publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the
services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages
arising herefrom. The fact that an organization or Web site is referred to in this work as a citation and/or a potential source of
further information does not mean that the author or the publisher endorses the information the organization or Web site may
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Credits
Acquisitions Editor
Ryan Spence
Business Manager
Amy Knies
Editorial Manager
Robyn B. Siesky
Marketing Manager
Sandy Smith
Vice President &
Executive Group Publisher
Richard Swadley
Book Designer
Dan Heller
Indexing
Johanna VanHoose
Vice President and Publisher
Barry Pruett
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About the Author
assignment, shooting images for adventure travel companies who use his work in their
promotional materials. When he’s not traipsing across continents, he taps this great
body of work to create fi ne art prints, and to relicense photos for commercial and editorial
uses, as part of his stock photography business.
Dan honed his photographic skills from years of taking pictures while on vacation. It was
his decision to post those vacation photos on his Web site that sparked a growing business,
generating sales and transforming his hobby into a career.
Dan has since become a photo industry analyst, who writes about trends and develop-
ments that shape the future of the business, both from an individual photographer’s per-
spective and from the broader industry view. He is also a business consultant for companies
entering or investing in the stock photography industry. You can read his blog on the subject
at http://danheller.blogspot.com
D an Heller is a freelance photographer based in Marin County, California. He is often on
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