Facebook marketing an hour a day.pdf
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Pobierz
Facebook Marketing: An Hour a Day.
Chris Treadaway
and
Mari Smith
Marketing
AN H UR A DAY
INSIDE:
Get your free ticket to an
online Facebook Marketing Workshop
with the authors!
SERIOUS SKILLS.
Facebook
®
A N H U R A D A Y
Advance Praise for
Facebook Marketing: An Hour a Day
Not only does FBMHD provide a practical framework for Facebook marketing, but it
also offers a 360-degree perspective on how social media connects with a cross-section
of marketing disciplines. By reading and using FBMHD, social-savvy marketers gain
the strategies, tactics, and tools to cross the chasm from a hope-it-works community
to a well-performing channel for marketing and communications.
—ADAM WEINROTH, VP of Strategic Marketing, Demand Media
Facebook is a powerful new marketing platform and thanks to this book it, just got a
whole lot easier to understand and tap.
—JOHN JANTSCH, author of
The Referral Engine
This is the only book that walks you through every step of creating, implementing,
measuring, and optimizing a successful strategy for engaging on Facebook. Featuring
proven strategies and techniques, this approachable guide walks the walk. It shows mar-
keters at all levels how to roll up their sleeves, jump in, and get winning results quickly.
—BRIAN GOLDFARB, director, Microsoft
The best marketing engages buyers with valuable information at the precise moment
they are receptive. That’s why my chiropractor shares video exercises with me on
Facebook! And it’s darned effective, too. If you want to learn how to tap the com-
munications tool of choice for hundreds of millions of people around the world, study
Facebook Marketing. The real-world examples from organizations of all kinds are
especially valuable for those who still need to be convinced (like your boss).
—DAVID MEERMAN SCOTT, bestselling author of
The New Rules of
Marketing & PR
, now published in 24 languages
Even though (or perhaps because) it’s transforming the way businesses interact with cus-
tomers and prospects, Facebook is often confusing and counterintuitive. Not anymore.
Chris and Mari have created the Holy Grail, a book where nearly every page is worthy
of an underline, highlight, or dog ear. With some companies posting to Facebook twice
a month, and others posting banalities four times daily, the content strategy guidelines
alone make this book indispensable. Buy two copies—keep one for yourself and mail
one to a company whose unfocused Facebook approach drives you crazy.
—JAY BAER, Convince & Convert
Mari Smith quickly became
THE
go-to expert before the crowds locked to Facebook,
realizing how powerful this channel is for business. Mari, teamed up with Facebook
analytics expert Chris Treadaway, have created an absolute masterpiece! Facebook
Marketing: An Hour a Day is long overdue, and every reader is lucky to have this
book at their ingertips so they can tap into the mind of these pioneers and accelerate
their success on Facebook by applying these tips. If you want to know exactly how
to position yourself as the go-to expert among the millions of users on Facebook and
drive droves of paying clients to your website, you must get a copy of this book!
—DEBORAH COLE MICEK, aka: @CoachDeb, founder of QuanSite.com and
author of
Twitter Revolution
and
Secrets of Online Persuasion
The social media world is full of people saying they know this tool or that tool.
But there’s a reason “Mari Smith” is the irst name people think of when they think
“Facebook marketing.” This book shows you how the world’s largest social network
can be leveraged for your business. And it’s written by one of few people out there who
actually has shown companies how to succeed on Facebook. If you’re trying to leverage
Facebook to reach your customers, this book should be on your shelf. It’s on mine.
—JASON FALLS, Social Media Explorer
Every marketer knows they need to be on Facebook and other social networks, but
few know how to do it right. Chris and Mari have created what is essentially a user’s
manual for anyone managing a brand or advertising a business on Facebook. Whether
you’re new to social networking or a savvy user, this book provides the tools every
marketing professional needs, from getting set up the right way to managing success-
ful, targeted advertising campaigns. The book’s step-by-step format makes what many
consider a daunting undertaking seem more like a manageable process for even the
busiest marketers by helping you prioritize your time online.
—PETER VANRYSDAM, Chief Marketing Oficer, 352 Media Group
Mari and Chris have written an excellent, easy-to-read guide on using Facebook to
grow your business. Chapter 7, “Advanced Tactics and Campaign Integration” is
alone worth well more than the price of this book.
—DAVE KERPEN, CEO, theKbuzz
I love books that start with strategic planning. Just about every Facebook title I’ve
seen is obsessed with secret tips and tricks, without ever encouraging the reader to
identify what they’re trying to accomplish in the irst place. Chris and Mari have done
a splendid job putting those tips and tricks into a meaningful context, and I know I’ll
be studying my copy to improve my own Facebook presence. If you’re looking for the
full picture—the “why” along with “what” and “how”—then this is your book.
—DAVE TAYLOR, online entrepreneur,
AskDaveTaylor.com
Mari and Chris have a unique gift in that they can take the very complex and sophisti-
cated paradigm of marketing on the world’s largest social networks and present it in a
way that anyone can understand and, more importantly, put into practice.
—BRIAN SOLIS, author of
Engage: The Complete Guide for Businesses to Build
and Measure Success in the New Web
Marketing
An Hour a Day
Chris Treadaway
Mari Smith
Facebook
®
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Facebook marketing an hour a day.pdf
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